One of the most important situations we prepare for here at CREW is presenting powerful recommendations. It’s an essential development step for anyone in marketing but frankly it’s also valuable for those in a leadership position as well.
Do you know Lady Gaga’s real name? It’s Stefani Germanotta. In 2011 did you take notice when Terasen Gas became FortisBC Energy? Probably. People, and companies, change their names all the time; they do it for a lot of different reasons, and for those looking to maximize results sometimes
Ravi Bathe doesn’t fit the stereotype of farmers. He has a business degree, spends more time in his mobile office or attending industry events than doing manual labour and makes a fashion statement with his shoes.
Pete Schouten was entrepreneurially hardwired from an early age. He shares what he’s learned in the course of launching his many business ventures such as Hardbite and Fraser Valley Biogas.
How much should you be spending on marketing? We outline the factors you need to take in account.
For as long as she can remember Silver Hills Bakery’ co-owner Kathy Smith has always been interested in health. We caught up with Kathy to ask her about the role your values should play in building a business.