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What to Do When You’re Losing

What to do When You're Losing

My son’s hockey team is in dead last. They’ve lost every game by at least five goals and the young, enthusiastic athletes are now showing signs of deflation. I recently met with a friend who owns a manufacturing company where 60% of their revenue is derived from the oil

7 Questions You Should be Asking About Your Logo

Logo Design

We design a lot of logos. We also re-design a lot of logos. Sometimes it’s the reason a client comes to us and sometimes we make a recommendation during the strategy process. How do we know if a logo needs to be redesigned or what do we consider when

Icon or Iconic? Branding 101


“What exactly is a brand” is a question we get asked all the time. And while it may seem like a straightforward question, it’s not that simple to answer. There are as many definitions of “brand” as there are flavours of ice cream – one to fit each person’s

Processed Meat, Cancer and the Surprising Marketing Strategy


This week, the World Health Organization classified processed meat as carcinogenic to humans (Group 1), based on sufficient evidence (over 800 studies) in humans that the consumption of processed meat causes colorectal cancer. They report that 50g of processed meat a day – less than two slices of bacon

5 Daily Habits to Motivate Your Team


We all know that motivated people are able to accomplish great things. We ourselves want to be motivated but sometimes I find myself so busy managing the day-to-day operations that I forget that motivation in my business starts with me. I’ve even felt pressured to motivate staff but I

Make 2016 Your Best Year Yet!


For many of us the colder mornings and changing colour of the leaves also signals a new business planning cycle. It’s time to set budgets and strategies for 2016.

The Most Powerful Form of Advertising Lies in Your “Little Extras”

Little Extras

What is the most powerful form of advertising for your brand? Word-of-mouth. When someone of trust tells others to purchase your brand because they want them to experience the benefit they themselves have received. It’s powerful because it leads to direct sales without the need for additional advertising messages

The Key to Effective Web Design


Every designer wants to create something visually captivating. As a web designer (or any kind of creative), it’s so easy to get caught up just focusing on the aesthetics of something and forgetting the real purpose behind why you’re creating it in the first place. Start with information. Research. The