We want you to succeed. It’s our mission.

Our mission is simple: help people succeed – our clients and our people. Our four values, following the acronym CREW, outline what we believe success looks like, and it starts with you.

About Crew

The one thing that I know is that you win with good people.”


Meet your Crew

  • Full CREW
  • Directors
  • Marketing
  • Creatives
  • Braden Douglas

    Founding Partner

    The word charisma may be over-used when talking about leaders, but not in Braden’s case. Since founding CREW in 2007, he’s been a visionary, mentor, strategist, rainmaker and relentlessly positive cheerleader for our rapidly growing company. From an internship at Procter & Gamble to a successful career at Frito-Lay, Braden’s marketing strategies have consistently delivered increased sales and growth. When he’s not inspiring his CREW at work or winding up his two children into a frenzy at home, he’s motivating business leaders at international conferences. We’re not sure he sleeps.

  • Josh Cairns


    Before signing on with CREW in 2014, Josh put his Psych degree to work inspiring teams to create award-winning experiential marketing campaigns for Microsoft, Rogers, Motorola and Petro Canada. So of course we sent him to Kelowna. Josh is the Columbus of CREW, exploring new markets and bringing our unique entrepreneurial approach to BC’s interior markets. Josh is all about people. He loves meeting potential partner clients and showing them how smart marketing can help their business grow. Preferably while playing golf.

  • James Tweedy

    Marketing Director

    James lives and breathes strategy and branding. He’s been the cornerstone of CREW, the rocksteady core driving our most effective marketing efforts. His passion is diving into a business, digging deep, then tenaciously extracting the gold our creative teams need to build a brand. Or discovering the strategic nugget that forms the foundation for a successful marketing strategy. James is scary smart. Not necessarily in that order. He also plays a mean bass guitar and has a few tattoos. (But you didn’t hear that from us.)

  • Nick Bideshi

    Operations Director

    What qualifications does Nick bring to his multi-tasking role of HR Manager, IT Wizard, Financial Scrutinizer, Operational Efficiency Expert and Business Seer? Well, he’s a pretty wicked DJ. Not to mention being a former digital marketing entrepreneur with a carefully developed network of business and educational connections that our clients benefit from. (Okay, we benefit, too.) Nick’s ability to quietly guide, coach, mentor, team-build and steer us to greater efficiency is making us better. That, and takes requests.

  • Kelly Bagshaw

    Creative Director

    Working for 14 years in a senior capacity at leading creative firms, Kelly has gained experience on projects for Fraser Health, Polygon Homes, Ledingham McAllister, the Aquilini Group and many other clients. After joining CREW in 2013, she has successfully led our creative CREW to produce award-winning package design, innovative trade show displays and results-based marketing campaigns. After work, Kelly manages her own crew of two boys, one husband and one puppy.

  • Jay Lundgren

    Business Development Manager

    Another newer CREW member (Class of 2015), Jay brings a rather amazing skill set to our company. As you might expect, he has a BBA and understands how to get to the heart of a business. But he’s also ordained in BC, so he understands matters of the heart, too. Yes, Jay can marry people. Really. And he can even do it in a Don Cherry voice. Jay can also provide play-by-play for both Canucks and Seahawks games. Is there no end to this man’s unplumbed talents? We hope not. To us, he’s a rock star. Did we mention he was one of those, too?

  • Paul Lucrezi

    Marketing Strategist

    Paul brings 15 years of sales, marketing and brand management experience to CREW. Before joining us he completed a lengthy term with the Vancouver Giants Hockey Club. Which means he’s really good in the corners and knows how to call a game-winning play. Paul currently leads his CREW marketing team, overseeing strategic direction for a large roster of clients, most notably Tiger Tool and Crown Verity. Originally from Trail, BC, Paul lives in the Lower Mainland with his wife and two young boys. He’s never met a pizza he didn’t like.

  • Abe Friesen

    Web Development Manager

    And you thought web development was all about headphone-clad coders quietly key punching to the sounds of their favourite obscure electronica band. Sure, there’s that. But then there’s someone like Abe who gets everyone on the same page. And keeps them there. Project management, quoting, scope definition, developer wrangling, information flow and quality control – these are just a few of the skill sets Abe brings to the table. Oh, and a somewhat baffling passion for smoking meats. (Cured, not inhaled.)

  • Amber Hanson

    Marketing Manager

    With 15 years of experience in tourism and marketing, Amber has worked for the industry’s top brands, including Fairmont Hotels & Resorts and Destination Canada. She was opening Director of Sales & Marketing for a $55-million waterfront development and spent 4 years as a Senior Advisor for Parks Canada. A multi-tasking mom of 3 boys, Amber’s ability to balance big picture thinking with attention to detail is a force to be reckoned with, both at home and in the boardroom.

  • Carissa Greenlees

    Marketing Administrator

    As part of her ruthless quest for global domination, Carissa took time away from competitive showjumping, volcano exploration and creative pottery to join CREW in 2015. She credits her years working with 1,200 pound animals for giving her the grace, patience, organizational and time management skills to work here. That, and she’s used to cleaning up after horses. Carissa’s quiet efficiency has already impressed everyone and we’re thankful for her skills as we swing for the fences.

  • Cliff Borromeo

    Production Designer

    When he’s not putting his over two decades of print production, colour management and photoshopping skills to work at CREW, Cliff can be found: coaching his son’s football team, coaching his daughter’s volleyball team, competing in the Tough Mudder, running a marathon or photographing at various sporting events. We strongly suspect he comes to work for a much needed break. Cliff’s rocksteady focus and supreme technical competence give our designers the confidence to push the creative envelope.

  • Daniel Ryu

    Senior Designer

    After graduating from Capilano College’s IDEA program, Dan worked at several companies before joining CREW in 2010. He is the digital guru behind many of our largest client websites including Tiger Tool and Crown Verity and has designed many identities and logos. When it comes to communicating the ‘why’ of a brand online and enhancing user experience, Dan always makes it sing. Which he has also been doing faithfully in his church community, leading on guitar and vocals for over fifteen years.

  • Darlene McIntosh

    Marketing Manager

    Darlene manages our hefty roster of consumer goods clients, overseeing her Marketing and Creative team with a steely smile and a gimlet eye. With her years of ad agency experience (we won’t say how many, it’s not polite) she insists on accuracy, practical common sense and delivering value on every project. She’s not called the Execution Queen for nothing. When not helping us hit it out of the park creatively, she’s hitting it into the rough on the golf course. (Not really – she’s so good Braden won’t play her).

  • Debra Clarke

    Marketing Coordinator

    West Coast proud, prairie tough. That’s how Debra describes herself. We don’t know what it means, but it sure sounds impressive. Practical, efficient and down-to-earth, she thrives in moving projects forward and getting stuff done. (She uses different letters for ‘stuff.’) What can’t Debra do well? We haven’t found out yet. Although it might involve juggling chainsaws. Seriously, she’s a multi-tasking marvel and we’re lucky to have her. Debra’s wish for a better world? More kindness, less intolerance and unlimited chocolate.

  • Ian Bray


    After working on accounts like ESSO, McDonald’s, Safeway, Sun-Rype, SUBWAY, TELUS and KAL Tire, Ian decided to get back to his writing roots at CREW. He brings decades of experience on everything from branding to commercial production, not to mention an almost arcane knowledge of contemporary music. When he’s not crafting campaigns or authoring articles, Ian is enjoying a break from volunteering on his kids’ activities to sit back and watch them be awesome. He also enjoys writing about himself in the third person.

  • Jessica McCullough

    Marketing Coordinator

    Jessica understands the concept of teamwork, having thrashed her way to several CIS University hockey championship finals. This hard-charging experience is quite beneficial to Josh in Kelowna, although he often has to ask her to leave her helmet off when meeting clients. Jessica thrives on the day-to-day challenges of a start-up office because it allows her to expand her skill sets and learn skills that go beyond the scope of her BBA. Like planning digital campaigns and optimizing stapler selection.

  • Kaitlyn Krois

    Marketing Administrator

    Another CREW newbie, Kaitlyn’s smiling face is not new to us. She interned here while finishing her Marketing Management degree at BCIT. We thought she was pretty special back then and when the opportunity presented itself, we brought her on board. When not overseeing the multitude of mindboggling minutiae involved with packaging she can be overheard quoting lines from Jim Henson movies and old-school rap songs. Bet you like Kermit and Kriss Kross best, Kaitlyn.

  • Kate Legge

    Senior Designer

    Kate has been creating memorable work for over a decade, taking projects from initial concept through to completion for both small companies and national brands. She has designed for the 2010 Winter Olympics and has had work recognized in several international design publications including How Magazine. Kate’s work is driven by a desire to develop thoughtful and effective design solutions that deliver results. While Kate is very soft spoken, her talent speaks for itself – quite loudly.

  • Kimberly Elkington

    Senior Designer

    Although a West Coaster since 2010, Kim remains a Prairie girl at heart. (Except for the snow. No snow.) Before joining CREW she developed her craft at a few Regina design studios and brings her award-winning expertise to package design and logo creation. Kim has an incredible focus which allows her to intuitively understand the visual essence of a brand and express its unique identity. When not creating stunning graphics and inspired concepts, Kim can be found spoiling her favourite furbaby, Ella.

  • Mark Klausen

    Marketing Manager

    Joining CREW in 2014, Mark has made himself right at home with clients, advising them on trends, products and approaches. He firmly believes that people’s need to be heard is an underlying cause of the world’s problems. So he works hard to hear past what’s being said to understand what’s really needed. He also loves it when clients experience the ‘sweet spot,’ where strategy and creative execution produce real results. Mark believes in the power of communication. And Broadway musicals.

  • Morgan Nugent

    Marketing Coordinator

    Morgan’s enthusiasm, efficiency and concentration leave us breathless. More accurately they leave her breathless. But no matter the size of the herculean task assigned her, she gets it done perfectly and on time. Armed with a BCIT Marketing Communication Certificate and a Degree in International Relations (for when we open the Abu Dhabi office) Morgan often thinks about how she can be more efficient and wonders if she puts instant coffee in the microwave whether she’d go back in time.

  • Nicole Looper

    Office Administrator

    The go-to person in our organization, Nicole successfully juggles a myriad of duties and oddball requests with quiet grace and a warm smile. Underneath her calm exterior lies an organized business mind (thanks to her BBA) which helps her complete a sometimes daunting workload of event planning, Marketing and Business Development support, barista brilliance and the most challenging task of all, keeping Braden’s schedule under control. We expect she’ll be running the company sometime soon.

  • Ricky Bandelin

    Digital Marketing Manager

    SEO, marketing automation, PPC, user experience – Ricky knows all this stuff inside out. Which is great because nobody here knows what he’s doing half the time but his results speak for themselves. Ricky enjoys tough challenges and pursuing the best solution to a problem. His marketing background includes an array of customer-focused disciplines including brand re-positioning, strategic planning and product development. And tea. He’s steeped in his family’s tea business and knows his lapsang from his oolong. 

  • Robyn Sommerville

    Senior Designer

    Robyn left a major design firm to become one of the original CREW. With her quirky sense of humour (some would say twisted, but hey, semantics), calmness in the face of chaos and immense talent, she has made herself invaluable. She has been an integral part of Silver Hills' success story, maintaining their brand integrity through packaging, online, advertising and collateral. When not surmounting design challenges she excels in solving creative conundrums – the latest being the birth of her first child.

  • Shelby Maryniuk


    A relative newbie, Shelby has energized her fellow CREW members with her positive energy. And because she’s willing to answer to Shelbo, Shellyfish, Shelbo-Grease, Clamshell, Shelbotron or any number of outlandish nicknames. A multi-tasking maestro and mother of two, she’s able to handle a number of challenging tasks simultaneously, making her a valuable and energetic addition to our creative team. Although we don’t need our food cut up into bite-sized pieces for us, Shelby. But thanks… you’re Shelborific.

  • Skylar Fierros

    Marketing Coordinator

    Fluent in French and Spanish, passable in German, able to navigate Italian and Portuguese, Skylar is the international word for smart. Hey, the United Nations’ loss is our gain. Aside from her impressive linguistic skills (although it doesn’t always help her understand some of our marketing speak) Skylar brings a level of organization and detail to every project she’s involved with. She also brings splendidly delicious home-baked confections, which she uses to bend everyone to her will. Which is fine with us. More chocolate mousse cake, please!

  • Steffen Janzen

    Creative Content Strategist

    Steffen is that rare and unusual animal – an agency account person who has successfully transformed into a full-fledged creative. As such, he provides the valuable balance between strategic direction and creative possibilities. Steffen’s skill sets enable him to plan an advertising campaign, produce an online video and complete a digital media buy. Sometimes in the same day. When he’s not creating effective campaigns for our clients, he’s doing the exact same thing for his friends at the creative collective, We Make Stuff, as well as Pacific Theatre.