We want you to succeed. It’s our mission.

Our mission is simple: help people succeed – our clients and our people. Our four values, following the acronym CREW, outline what we believe success looks like, and it starts with you.

About Crew

The one thing that I know is that you win with good people.”


Meet your Crew

  • Full CREW
  • Directors
  • Marketers
  • Creatives
  • Braden Douglas

    Founding Partner

    The word charisma may be over-used when talking about leaders, but not in Braden’s case. Since founding CREW in 2007, he’s been a visionary, mentor, strategist, rainmaker and relentlessly positive cheerleader for our rapidly growing company. From an internship at Procter & Gamble to a successful career at Frito-Lay, Braden’s marketing strategies have consistently delivered increased sales and growth. When he’s not inspiring his CREW at work or winding up his two children into a frenzy at home, he’s motivating business leaders at international conferences. We’re not sure he sleeps.

  • Josh Cairns


    Before signing on with CREW in 2014, Josh put his Psych degree to work inspiring teams to create award-winning experiential marketing campaigns for Microsoft, Rogers, Motorola and Petro Canada. So of course we sent him to Kelowna. Josh is the Columbus of CREW, exploring new markets and bringing our unique entrepreneurial approach to BC’s interior markets. Josh is all about people. He loves meeting potential partner clients and showing them how smart marketing can help their business grow. Preferably while playing golf.

  • James Tweedy

    Marketing Director

    James lives and breathes strategy and branding. He’s been the cornerstone of CREW, the rocksteady core driving our most effective marketing efforts. His passion is diving into a business, digging deep, then tenaciously extracting the gold our creative teams need to build a brand. Or discovering the strategic nugget that forms the foundation for a successful marketing strategy. James is scary smart. Not necessarily in that order. He also plays a mean bass guitar and has a few tattoos. (But you didn’t hear that from us.)

  • Nick Bideshi

    Operations Director

    What qualifications does Nick bring to his multi-tasking role of HR Manager, IT Wizard, Financial Scrutinizer, Operational Efficiency Expert and Business Seer? Well, he’s a pretty wicked DJ. Not to mention being a former digital marketing entrepreneur with a carefully developed network of business and educational connections that our clients benefit from. (Okay, we benefit, too.) Nick’s ability to quietly guide, coach, mentor, team-build and steer us to greater efficiency is making us better. That, and takes requests.

  • Kelly Bagshaw

    Creative Director

    Working for 14 years in a senior capacity at leading creative firms, Kelly has gained experience on projects for Fraser Health, Polygon Homes, Ledingham McAllister, the Aquilini Group and many other clients. After joining CREW in 2013, she has successfully led our creative CREW to produce award-winning package design, innovative trade show displays and results-based marketing campaigns. After work, Kelly manages her own crew of two boys, one husband and one puppy.

  • Eric Davis

    Content Director

    Eric comes to CREW with a mandate to ideate, create and disseminate consistently compelling content that will consistently captivate consumers. And to never, ever use alliteration. A filmmaker, musician, vlogger, storyteller and rabid disc golfer (yes, golf with Frisbees is a thing), his varied interests and keen intellect are a welcome addition to our creative ranks. At an impressive 6’ 4” he’s like our very own storytelling totem pole. Eric’s position is a new one and he likens his journey to ‘white water rafting without a raft.’ Which sounds suspiciously like the itinerary of an errant tree branch, but hey.

  • Jay Lundgren

    Business Development Manager

    Another newer CREW member (Class of 2015), Jay brings a rather amazing skill set to our company. As you might expect, he has a BBA and understands how to get to the heart of a business. But he’s also ordained in BC, so he understands matters of the heart, too. Yes, Jay can marry people. Really. And he can even do it in a Don Cherry voice. Jay can also provide play-by-play for both Canucks and Seahawks games. Is there no end to this man’s unplumbed talents? We hope not. To us, he’s a rock star. Did we mention he was one of those, too?

  • Jesse Maxson

    Business Development Manager

    Jesse arrived at CREW in early 2016, fresh-faced and ready to roll on all kinds of new business opportunities. Literally rolling. He’s passionate about road and mountain biking. Some say possibly obsessive. We say, hop on those wheels and take off in hot pursuit of new clients, Jesse. And if you need some refreshment, dig in to some of your Uncle Jesse’s Homemade Ice Cream. And bring some back with you. We have some extra spoons here in the office. (That was a hint.)

  • Dennis Gabelhouse

    Business Development

    Dennis has been part of the Kelowna CREW team since our office opened in 2014, bringing his passion to help businesses succeed. His role as an éminence grise (google it, people) has been integral to helping the office find its footing and grow its clientele steadily. That’s because with his decades of business experience, all his personal and volunteer connections too, Dennis knows most everyone in the Okanagan. Literally. Your uncle in Summerland? Knows him. That second cousin in the Mission? Knows her, too.

  • Paul Lucrezi

    Senior Marketing Manager

    Paul brings 15 years of sales, marketing and brand management experience to CREW. Before joining us he completed a lengthy term with the Vancouver Giants Hockey Club. Which means he’s really good in the corners and knows how to call a game-winning play. Paul currently leads his CREW marketing team, overseeing strategic direction for a large roster of clients, most notably Tiger Tool and Crown Verity. Originally from Trail, BC, Paul lives in the Lower Mainland with his wife and two young boys. He’s never met a pizza he didn’t like.

  • Christa Giampa

    Senior Marketing Manager

    Christa comes to CREW with over a decade’s experience in consumer packaged goods at Johnson & Johnson working on brands Nicorette and Benylin as well as marketing Neutrogena and Aveeno to major retailers in the West. Her MBA is also impressive. (Now everybody wants one.) Christa immediately jumped in off the deep end and hasn’t come up for air since. Mind you, being a PADI Divemaster with 200 logged dives is certainly an asset. Christa has also discovered a passion for beekeeping. Golly, could she be any more quirky?

  • Aaron Armstrong

    Senior Designer

    Although kiwis don’t have wings, this New Zealander spread his and flew the coop in an effort to broaden his creative horizons. A former Creative Director for a boutique creative agency in the North Island, Aaron brings a truly varied array of talents to CREW in Canada. (Ask about his awesome Photoshop skills.) A-a-ron also exhibits relentless positivity and is endlessly exploring and sharing different creative and operational solutions for the team. Oh, and he has a mad, mad passion for craft brewing and beers. And hats.

  • Abe Friesen

    Web Development Manager

    And you thought web development was all about headphone-clad coders quietly key punching to the sounds of their favourite obscure electronica band. Sure, there’s that. But then there’s someone like Abe who gets everyone on the same page. And keeps them there. Project management, quoting, scope definition, developer wrangling, information flow and quality control – these are just a few of the skill sets Abe brings to the table. Oh, and a somewhat baffling passion for smoking meats. (Cured, not inhaled.)

  • Bryan McAllister

    Senior Designer

    Pixel Pusher and Problem Solver was Bryan’s preferred choice of job description but we felt that lacked the gravitas required for a graduate of the Conestoga College of Graphic Design & Marketing in Ontario. Bringing industry experience from Toronto and local agencies, we immediately snapped him up when he rolled into town. Bryan’s amazing skill sets aren’t limited to design, either. Snowboarding, basketball, soccer, illustration, photography… and cheese connoisseur. Any way you slice it, Bryan’s a big cheese wheel at CREW.

  • Carissa Greenlees

    Digital Marketing Specialist

    As part of her ruthless quest for global domination, Carissa took time away from competitive showjumping, volcano exploration and creative pottery to join CREW in 2015. She credits her years working with 1,200 pound animals for giving her the grace, patience, organizational and time management skills to work here. That, and she’s used to cleaning up after horses. Carissa’s quiet efficiency has already impressed everyone and we’re thankful for her skills as we swing for the fences.

  • Caroline Holman

    Marketing Coordinator

    Brandishing a BBA with a Minor in Pysch, Caroline is magnificently prepared to diplomatically and persuasively manage client projects. And clients. She spent seven years Trade Marketing for the world’s largest wine company, so we’re leaning on her heavily… and not because we’ve sampled too much shiraz at lunch. Aside from her encyclopedic knowledge of global vintages, (she’s a WSET Level 2 oenophile) Caroline is exceptionally pet-friendly (her husband owns a doggy daycare) and as a mother of a young daughter can occasionally be overheard warbling the chorus of “Let It Go.” Nothing we love more than a singalong.

  • Cliff Borromeo

    Production Designer

    When he’s not putting his over two decades of print production, colour management and photoshopping skills to work at CREW, Cliff can be found: coaching his son’s football team, coaching his daughter’s volleyball team, competing in the Tough Mudder, running a marathon or photographing at various sporting events. We strongly suspect he comes to work for a much needed break. Cliff’s rocksteady focus and supreme technical competence give our designers the confidence to push the creative envelope.

  • Daniel Ryu

    Senior Designer

    After graduating from Capilano College’s IDEA program, Dan worked at several companies before joining CREW in 2010. He is the digital guru behind many of our largest client websites including Tiger Tool and Crown Verity and has designed many identities and logos. When it comes to communicating the ‘why’ of a brand online and enhancing user experience, Dan always makes it sing. Which he has also been doing faithfully in his church community, leading on guitar and vocals for over fifteen years.

  • Darlene McIntosh

    Traffic Manager

    Darlene manages our CREW workflow, keeping a dizzying array of projects on track and creative types on task. With her years of ad agency experience (we won’t say how many, it’s not polite) she insists on proper briefs, accuracy, practical common sense and delivering value on every project. She’s not called the Execution Queen for nothing. When not helping us hit it out of the park creatively, she’s hitting it into the rough on the golf course. (Not really – she’s so good Braden won’t play her).

  • Debra Clarke


    West Coast proud, prairie tough. That’s how Deb describes herself. We don’t know what it means, but it sure sounds impressive. What’s more impressive is how Deb has switched hats within CREW, moving from the Marketing side over to Creative. (Better snacks.) These days her mad multi-tasking skills are put to the test crafting copy while Cooper, her chipper little fur-friend, cadges doggie treats from designers. Deb’s biggest adjustment since moving? No room for her massive Minion collection.

  • Dylan Redekop

    Marketing Coordinator

    With his open nature, boundless energy, quiet efficiency and relentlessly positive attitude, Dylan has made a strong contribution to the Marketing team. That, and the fact he does a wickedly good job cleaning the staff kitchen every Wednesday. Dylan’s communication skills ensure projects run smoothly and everything is on track. He is also living proof that home brewing beer and long distance running are not incompatible. Although he only does half-marathons… full races cut into his beer time.

  • Graeme Horton

    Marketing Coordinator

    Graeme gets around. He grew up in Salmon Arm (literally, he’s 6’ 5”), has lived in England, consulted in Beijing, Shanghai and Nicaragua, gone on a business school exchange to Costa Rica, volunteered at a medical clinic in Nairobi and led basketball camps in the Philippines. Along the way he earned a BSc, an MBA and served on the boards of several non-profits. We truly value his international perspective and organizational chops. Not to mention the fact he can change the lightbulbs in our overheight ceiling without a ladder.

  • Ian Bray


    After working on accounts like ESSO, McDonald’s, Safeway, Sun-Rype, SUBWAY, TELUS and KAL Tire, Ian decided to get back to his writing roots at CREW. He brings decades of experience on everything from branding to commercial production, not to mention an almost arcane knowledge of contemporary music. When he’s not crafting campaigns or authoring articles, Ian is enjoying a break from volunteering on his kids’ activities to sit back and watch them be awesome. He also enjoys writing about himself in the third person.

  • Jessica McCullough

    Marketing Coordinator

    Jessica understands the concept of teamwork, having thrashed her way to several CIS University hockey championship finals. This hard-charging experience is quite beneficial to Josh in Kelowna, although he often has to ask her to leave her helmet off when meeting clients. Jessica thrives on the day-to-day challenges of a start-up office because it allows her to expand her skill sets and learn skills that go beyond the scope of her BBA. Like planning digital campaigns and optimizing stapler selection.

  • Kaitlyn Krois

    Marketing Coordinator

    Kaitlyn’s smiling face is not new to us. She interned here while finishing her Marketing Management degree at BCIT. We thought she was pretty special back then and when the opportunity presented itself, we brought her on board. When not overseeing the multitude of mindboggling minutiae involved with packaging she can be overheard quoting lines from Jim Henson movies and old-school rap songs. Bet you like Kermit and Kriss Kross best, Kaitlyn.

  • Kimberly Elkington

    Senior Designer

    Although a West Coaster since 2010, Kim remains a Prairie girl at heart. (Except for the snow. No snow.) Before joining CREW she developed her craft at a few Regina design studios and brings her award-winning expertise to package design and logo creation. Kim has an incredible focus which allows her to intuitively understand the visual essence of a brand and express its unique identity. When not creating stunning graphics and inspired concepts, Kim can be found spoiling her favourite furbaby, Ella.

  • Linda DeRuiter

    Digital Marketing Specialist

    Combining her expertise in Information Technology (she’s a Microsoft Certified Systems Engineer) with eight years of teaching, Linda is able to clearly articulate her social media plans, online marketing campaigns and SEO strategies. Then come up with a plan to make it all work with traditional advertising. This insightful blend of algorithmic alchemy and digital legerdemain have helped elevate our clients’ online marketing results to new heights. And she has the Google analytics to prove it. Pay attention to her; there will be a test later.

  • Marjorie Ennis

    Marketing Coordinator

    Forsaking the more mundane professions of movie stand-in, TV news producer and gymnastics coach, Marjorie chose to hitch her wagon to our rising marketing star. One of the clinchers for her was how the closest Starbucks to our office produced a near perfect Soy Matcha Green Tea Latté. Although a confirmed cat person, Marjorie champions the Downward Facing Dog at her yoga studio, which contributes to the gracious flexibility and gentle positivity she brings to our workplace.

  • Mark Klausen

    Marketing Manager

    Joining CREW in 2014, Mark has made himself right at home with clients, advising them on trends, products and approaches. He firmly believes that people’s need to be heard is an underlying cause of the world’s problems. So he works hard to hear past what’s being said to understand what’s really needed. He also loves it when clients experience the ‘sweet spot,’ where strategy and creative execution produce real results. Mark believes in the power of communication. And Broadway musicals.

  • Morgan Duke

    Marketing Manager

    Morgan’s enthusiasm, efficiency and concentration leave us breathless. More accurately they leave her breathless. But no matter the size of the herculean task assigned her, she gets it done perfectly and on time. Armed with a BCIT Marketing Communication Certificate and a Degree in International Relations (for when we open the Abu Dhabi office) Morgan often thinks about how she can be more efficient and wonders if she puts instant coffee in the microwave whether she’d go back in time.

  • Nick Froese

    Associate Producer & Post Production Supervisor

    Aside from the fact he has the longest and most epic job title in the company, Nick brings a very grounded and down-to-earth attitude to video production. His decade of film production experience makes him eminently qualified to shoot and produce a wide range of engaging video content. Nick’s passion for detail and planning is mirrored in his obsession for strategic board games and miniature fantasy battle recreations. Wait… what’s that crunching underfoot? Oops… looks like the Orcs win this one, Nick. Sorry.

  • Nicole Looper

    Currently on Maternity Leave

    Once the the go-to person for office administration, Nicole has successfully changed hats to become… the go-to person for new business development administration. This means she presides over presentation documents, rocks RFPs and juggles the schedules of the two Js (Jay and Jesse). Underneath her calm exterior and sweet demeanour lies an organized business mind (thanks to her BBA) which helps her complete a sometimes daunting workload. (Especially if you’ve met the dynamic duo).

  • Ricky Bandelin

    Digital Marketing Manager

    SEO optimization, marketing automation, PPC, predictive forecasting – Ricky knows all this stuff inside out. Which is great because nobody here knows what he’s talking about half the time. He enjoys tough challenges and pursuing the best solution to a problem. Ricky’s professional background includes an array of customer-focused disciplines including brand re-positioning, strategic planning and product development. And tea. He’s steeped in his family’s tea business and knows his lapsang from his oolong.

  • Rose Atkinson

    Office Manager

    Aside from her varied duties keeping the CREW quarters shipshape and everyone on track, Rose adds the titles CFO (Chief Food Officer) and BDW (Braden Douglas Wrangler) to her growing roster of responsibilities. Keeping Braden’s demanding schedule under control is certainly a challenge, but it’s one Rose rises to easily. Especially when she’s wearing her rather stylish footwear (which she seems to have an endless supply of). We wonder if she dons Vera Wang to go geo-caching with her grandkids.

  • Shelby Maryniuk


    Shelby has energized her fellow CREW members with her positive energy. And because she’s willing to answer to Shelbo, Shellyfish, Shelbow-Grease, Clamshell, Shelbotron or any number of outlandish nicknames. A multi-tasking maestro and mother of two, she’s able to handle a number of challenging tasks simultaneously, making her a valuable and energetic addition to our creative team. Although we don’t need our food cut up into bite-sized pieces for us, Shelby. But thanks… you’re Shelborific.

  • Steffen Janzen


    Steffen is that rare and unusual animal – an agency account person who has successfully transformed into a full-fledged creative. As such, he provides the valuable balance between strategic direction and creative possibilities. Steffen’s skill sets enable him to plan an advertising campaign, produce an online video and complete a digital media buy. Sometimes in the same day. When he’s not creating effective campaigns for our clients, he’s doing the exact same thing for his friends at the creative collective, We Make Stuff, as well as Pacific Theatre.