CREW Marketing Partners is a marketing and creative firm with specialized expertise in agriculture. We’ll help you build stronger marketing, from branding and catalogues to websites and digital campaigns. We partner with you to deliver results-based solutions that will help grow your business and win with marketing.
Leisa Yee from the Delta Farmers Institute came to us with a challenge. Farmers in the Lower Mainland felt neighbouring residents had no understanding of the increasing climate-based challenges they faced. We created a series of social media videos where urban families met their farm neighbours. We also printed a farm-based poster/brochure to be handed out at farmer’s markets and used in schools. Residents and farmers alike loved how these issues were made real and relatable. The campaign received 1171 likes and shares and is still used in schools.Read More
Cheryl Davie at The BC Chicken Marketing Board was looking to change the conversation regarding use of hormones and steroids in BC chicken. In 2014 64% of BC residents believed that hormones or steroids were being added to their chicken. On a miniscule budget, we reached the target audience of young urban males through an innovative online campaign that later rolled out into movie theatres and into retail stores. The Chicken Squad campaign was a bogus movie trailer accompanied by featurettes that explained how chicken is raised in BC.Read More
of the target now trusts BC Chicken
BC Greenhouse Executive Director Linda Delli Santi reached out to us for help in battling year-round produce imports. Consumers needed to understand that locally grown vegetables could be enjoyed outside traditional growing season, as early as March. We had March 20 officially declared ‘BC Veggie Day’ and created videos promoting its arrival, inviting viewers to a giant party in downtown Vancouver featuring pop-up restaurants and produce growers. On the day, more than 1000 people showed up to celebrate the first day of spring… and BC Veggie Day.Read More
views on YouTube
Melinda Friesen tasked us with helping her solve dual issues: Clearbrook Grain & Milling needed to redefine their position in the market while also dispelling some misconceptions about their brand and their products. We developed coordinated campaigns that let customers meet the “real” Clearbrook Grain & Milling while shifting the focus from selling products to building relationships. It was so successful that the central theme was spun off into a weekly company event while focusing on increasing trust and dispelling myths resulting in stronger relationships and record sales for the company.Read more
prospect conversion rate
PCE’s in-house marketing department asked us to help them increase market share while also launching new digital activities. They turned to us to give them some structure and support while building in best practices. We overhauled their website, turning it into a powerful new marketing tool that wasn’t just a source of information but also provided qualified leads for their sales team. We helped them kick off successful digital marketing activities that included paid search, display and social media, and executed a strong email marketing campaign for them.Read More
new web traffic
CREW’s specialized team of marketing strategists, designers and doers can help you achieve the results you need.