News | October 8, 2019

Marketing Funding Available

By Pearce Donnelly

Are you expanding into new markets? In need of a new marketing strategy? If so, you’ve picked a great time of year because the 2019 CAP: BC Agrifood and Seafood Market Development Program (BCASMDP) has launched and is accepting funding applications from BC-based producers and processors until November 1, 2019.

What is the Canadian Agricultural Partnership (CAP)?

Marketing funding. Up to $50,000 worth of cost-share (50/50) funding is available through CAP to BC producers, processors, associations and co-operatives in 2019. The program was created by the federal, provincial and territorial governments to strengthen the agriculture, food and beverage and seafood sectors and amounts to a $3B investment over a five-year span (2018 – 2023).

If you’re not familiar with the CAP: BCASMDP and wish to learn more, including eligibility requirements and how to apply, you can download the program guide at the CAP: BCASMDP homepage or simply reach out to CREW to arrange a conversation.

Who Should Apply?

This program is a perfect fit if you’re looking at:

Marketing Development Planning:
• Marketing Plans
• Export Plans
• Branding Strategies

Marketing Development Activities:
• Paid Advertising
• Print/Online Collateral
• Trade Shows & Sales Exhibitions
• In-Store Promotions

How Do You Apply?

Download and complete a Part A application form from the CAP: BCASMDP homepage and then email the document to marketdevelopment@iafbc.ca with your name, organization and contact information. From there, your application will be reviewed and you will be notified if you are eligible for funding. You’ll then be able to submit a Part B application detailing the project(s) you’d like to apply for. The Part B application deadline is November 29, 2019.

CREW Can Help

CREW Marketing Partners is a national full-service marketing and creative agency. We specialize in strategy and branding within the agriculture and food and beverage industries and have generated great results for brands in these industries for the past 12 years. CREW is also one of seven Pre-Qualified Consultants for Market Development Planning and the only full-service marketing and creative agency. Since 2015, over 40 of our clients have received funding through the Investment Agriculture Foundation of BC and seen amazing results with their boosted marketing efforts.

There is no question this funding has made a great impact for many of our clients and their ability to effectively market their products.  If you think you’re eligible, please reach out and set up a call with us to learn more about how CREW can help you could leverage this program. The Phase A application deadline is Nov 1, 2019.

Ready to Start?