News | October 8, 2019

Marketing Funding Available

By Pearce Donnelly

Are you expanding into new markets? In need of a new marketing strategy? If so, you’ve picked a great time of year because the BC Agrifood and Seafood Market Development Program (BCASMDP) is now accepting funding applications from eligible BC-based producers and processors until November 29.

What is the BC Agrifood and Seafood Market Development Program?

The program which is being delivered by the Investment Agriculture Foundation of BC,  supports the development of marketing skills and plans, the creation of market research and export-focused materials and participation in export-focused market development activities, including reaching new customers through inter/provincial / international trade shows.

Funding availability varies by applicant with cost-shared funding available to BC producers, processors, associations and co-operatives in the 2020/21 fiscal year. The program is funded through the Canadian Agricultural Partnership, which was created by the federal, provincial and territorial governments to strengthen the agriculture, food and beverage and seafood sectors and amounts to a $3B investment over a five-year span (2018 – 2023).

If you’re not familiar with the BCASMDP and wish to learn more, including eligibility requirements and how to apply, visit the IAF BCASMDP homepage where you can access complete Program information and download the Program Guide.

Who Should Apply?

This program is a perfect fit if you’re looking at:

Marketing Development Planning:
• Marketing Plans
• Export Plans
• Branding Strategies

Marketing Development Activities:
• Paid Advertising
• Print/Online Collateral
• Trade Shows & Sales Exhibitions
• In-Store Promotions

How Do You Apply?

Download and complete a Part A application form from the CAP: BCASMDP homepage and then email the document to marketdevelopment@iafbc.ca with your name, organization and contact information. From there, your application will be reviewed and you will be notified if you are eligible for funding. . The deadline for receiving Part A (eligibility) applications for projects in the 2020 – 21 fiscal year is November 1st 2019. Approved applicants will be able to submit a Part B application detailing the project(s) you’d like to apply for. The Part B application deadline is November 29, 2019.

CREW Can Help

CREW Marketing Partners is a national full-service marketing and creative agency. We specialize in strategy and branding within the agriculture and food and beverage industries and have generated great results for brands in these industries for the past 12 years. CREW is also one of eight Pre-Qualified Consultants for Market Development Planning and the only full-service marketing and creative agency. Since 2015, over 40 of our clients have received BC and provincial funding through programs delivered by the Investment Agriculture Foundation and seen amazing results with their boosted marketing efforts.

There is no question this funding has made a great impact for many of our clients and their ability to effectively market their products.  If you’re eligible, please reach out and set up a call with us to learn about how we can help you with project activities within this exciting program.

Ready to Start?