30% of the purchase decisions in a grocery store are made at the shelf level. Understanding messaging and design nuances will tip the scale in your brand’s favour. 

Consumer Research

It’s essential to know who, when and why your consumer is buying your product. Our team of expert strategists and researchers deep-dive into data and harness it to make our decisions.

  • Market Segmentation
  • Buying Behaviours
  • Shelf Strategy


Your name can make or break your product on-shelf. We bring the right people together to develop names by leveraging what makes your product different to help it stand out from the rest.

  • Competitive Review
  • Category Analysis
  • Constructive Rationales

Concept & Execution

Our creative team moves into action by ideating, brainstorming, designing, writing and developing concepts — and it’s all based on our strategic insights and research.

  • Creative Explorations
  • Design Refinement
  • Photography & Illustration
  • Packaging Strategy

Production Management

Once we have approval on the creative, our production team prepares your files so that’s it ready for any vendor and ensure the job runs smoothly without a hitch.

  • Vendor Sourcing
  • File Preparation
  • Press Checks

See us in action.

Our Work