Packaging
Reimagine
decision-making.
30% of the purchase decisions in a grocery store are made at the shelf level. Understanding messaging and design nuances will tip the scale in your brand’s favour.
Consumer Research
It’s essential to know who, when and why your consumer is buying your product. Our team of expert strategists and researchers deep-dive into data and harness it to make our decisions.
- Market Segmentation
- Buying Behaviours
- Shelf Strategy
Naming
Your name can make or break your product on-shelf. We bring the right people together to develop names by leveraging what makes your product different to help it stand out from the rest.
- Competitive Review
- Category Analysis
- Constructive Rationales
Concept & Execution
Our creative team moves into action by ideating, brainstorming, designing, writing and developing concepts — and it’s all based on our strategic insights and research.
- Creative Explorations
- Design Refinement
- Photography & Illustration
- Packaging Strategy
Production Management
Once we have approval on the creative, our production team prepares your files so that’s it ready for any vendor and ensure the job runs smoothly without a hitch.
- Vendor Sourcing
- File Preparation
- Press Checks
