In a highly competitive industry, Abbotsford-based Bigfoot Crane stands tall, having earned a reputation across North America for delivering innovative, reliable crane and construction equipment solutions. But there’s always room for more growth.
Bigfoot Crane is strategically partnered with CREW with a focus on new business leads, which is vital for the sale of their products. To help Bigfoot achieve their growth goals, we created a cutting-edge digital marketing strategy extending their reach across the continent and into multiple industrial channels.
Working with Bigfoot, we crafted a long term strategic marketing program using digital marketing exclusively. Through a combination of paid and organic reach optimized through A/B testing, we’ve been able to reach deep into multiple target markets across North America. That’s led to increased website traffic with an ever-increasing lead volume.
An integrated online digital marketing strategy gave Bigfoot an advantage over its competitors. We began a strategically layered campaign of Pay Per Click Ads and optimized each page of the website to heighten Google’s ability to recognize the site and then optimized for keyword searches. By continually reviewing and optimizing the quality scores of Bigfoot’s online ads we were able to increase the volume of leads while decreasing cost per acquisition.
We wrote a series of monthly case studies highlighting Bigfoot’s clients and the innovative crane and accessories Bigfoot offers. These articles are also used to build out the strategic content on the website, which enhances Google recognition and was repurposed for monthly newsletters that are utilized through Bigfoot’s own email database as well as a variety of highly qualified industry-related vendor databases, with a total of 80,000-plus subscribers collectively.
In the Lead
CREW integrated a marketing automation program into the overall digital strategy that helped to generate more high-quality sales leads and increase the marketing ROI.
online leads captured in 2015
The digitally-focused marketing plan has netted a continuous stream of high-quality sales leads for Bigfoot Crane and played a big role in helping Bigfoot lift revenue targets year over year and posting an impressive 3309% ROI on their 2015 marketing budget.