Kara Sam started Bucha Brew as a way to share her crazy love of kombucha. Already successful selling her product in bottles and on draft, she wanted to launch a line of tropical flavours in cans. Fast.
CREW was tasked to develop strong labelling for three tropical SKUs that would stand out on shelf. The direction was to appeal to female consumers without being too niche. Tradeshow and sales materials were the next step once designs were finalized.
Kombucha packaging has typically been conservative. This was a chance to introduce vibrant colours and a lush, exotic design to induce customers into trying the three new beach-worthy Bucha flavours.