FastCut CNC manufactures plasma cutting tables for metal fabrication shops that make HVAC systems and custom parts. Selling all over North America, the small family-run company has built a solid reputation for exceptional product support and customer service. With increased protectionism and large players dominating the space, FastCut needed to elevate their brand and increase sales in their high-margin, premium product lines.
CREW was tasked to develop strong brand messaging and build a new website to reflect it. The site would include a brand new ‘build your table’ feature and a digital campaign to attract new customers online.
Competitors have focused on educating fabricators on why they should buy a CNC table. We figured they knew that already. Instead, we focused on why to buy a CNC table from FastCut. We concentrated on FastCut’s advantages; they made everything themselves and stood behind their products – even flying out to deliver, install and train staff.
increase in Google Ad conversions
increase in website traffic
increase in average session length
increase in customer inquiries due to the Build Your Table page
decrease in cost per conversion