FastCut CNC manufactures plasma cutting tables for metal fabrication shops that make HVAC systems and custom parts. Selling all over North America, the small family-run company has built a solid reputation for exceptional product support and customer service. With increased protectionism and large players dominating the space, FastCut needed to elevate their brand and increase sales in their high-margin, premium product lines.  

The Ask

CREW was tasked to develop strong brand messaging and build a new website to reflect it.  The site would include a brand new ‘build your table’ feature and a digital campaign to attract new customers online. 

 

The Opportunity

Competitors have focused on educating fabricators on why they should buy a CNC table. We figured they knew that already. Instead, we focused on why to buy a CNC table from FastCut. We concentrated on FastCut’s advantages; they made everything themselves and stood behind their products – even flying out to deliver, install and train staff.

 

We built their website to be bolder and quickly help customers identify their specific needs and begin building their table.
A Google display campaign drove potential buyers to the new website.

Ads were designed to showcase pros who stand behind their FastCut tables.

“Accountability, trust and results are three words that come to mind. All team members from CREW are top notch to work with. I have been working with them for over a decade. In every project we do together they radiate personal investment, accountability and approach it as if it was their own business."

Russel Gallup, President FastCut CNC
  • 0 %

    increase in Google Ad conversions

  • 0 %

    increase in website traffic

  • 0 %

    increase in average session length

  • 0 %

    increase in customer inquiries due to the Build Your Table page

  • 0 %

    decrease in cost per conversion

"If you’re a business owner wanting to focus on growing your company and need marketing support, CREW is the table to lay your chips on.”

Russel Gallup, President FastCut CNC