RDM Lawyers grew from a firm of just three lawyers more than 40 years ago, to a team of over 50 staff and lawyers today, becoming the premier law firm in Abbotsford.
As a full service law firm with numerous areas of specialization, RDM Lawyers was facing the ongoing challenge of communicating who they were and what they do. CREW was brought on in 2011 to help RDM articulate the life-long value they provide to clients and increase brand recognition in the community.
Lawyers can be intimidating to no fault of their own. Our strategy focused on making the team at RDM feel approachable and friendly while maintaining their credibility as authorities in their respective fields. Then we needed to ensure that their new face was visibly recognized in the greater Abbotsford area.
Communicating Lifetime Value
A new positioning line, “Your lawyers for life” highlighted both the value RDM provides clients – being able to provide all the law services a person needs in their lifetime – and the personal yet professional tone of the brand.
Investing in the Relationship
Regular communication is essential to any relationship. CREW helped launch a quarterly e-newsletter to keep RDM top-of-mind with past, current and prospective clients by providing practical law advice.
Hitting the Airwaves
You can have the best law firm in the country, but if people don’t know you exist, it won’t do you much good. CREW has executed a number of advertising campaigns using local media such as transit, newsprint and radio.
Leveraging Online Video
A significant investment in online videos has increased the quality and relevance of their website content as well as opened up a new and highly successful channel of advertising for RDM on YouTube and Facebook.
SEO & Website
A new website and ongoing SEO optimization have positioned RDM for success in the digital age and regularly bring in new clients from online leads.
e-newsletter open rate
increase in organic search traffic
Our marketing strategy has given RDM a renewed and more accessible presence the local community. We’re increasing the number of people in Abbotsford and Mission who know there are a team of approachable, friendly lawyers who will provide the best possible suite of law services, no matter where they are in life.