Shelter Bay is a large lakeside development site owned by Cedar Coast Properties approximately 30 minutes from Revelstoke, BC. Cedar Coast has a vision to turn Shelter Bay into the next “Shuswap” lakeside community that will cater to high-income BC and Alberta residents looking for great recreational properties.

We created a phased approach to this project that focused first on investors, then builders and contractors, influential realtors and financial investors and then the general public. Phase 1 included developing the brand for Shelter Bay. We created an overarching story and theme, design style, imagery, logo and a visionary website. In Phases 2-4, we created a marketing and promotional plan which included an investor business case package, targeted online ads, direct mail, media buy and a video.

Results are in the details