Events | May 7, 2015

A Crew Field Trip

Our clients really are number one here at CREW. The more we know about them, the better we can help them realize their company’s full marketing potential. It’s more than just meetings and conference calls though. For us, it’s equally as important that we make time to see both them and their products in action.

By Debra Clarke


With that in mind, CREW Marketing Strategist Paul Lucrezi and Marketing Coordinator Mark Klausen flew out to southern Saskatchewan for a very special field trip. Literally. A whirlwind three-day connect with long-time CREW client, Dutch Openers. Based in Pilot Butte, Saskatchewan – a stone’s throw from the capital city of Regina – Dutch Openers serves a growing list of agricultural producers from over 11 countries on six continents. This third generation of innovators and farming experts offers high quality tillage equipment, seeding equipment, seed openers and other farm equipment.

After the official boardroom presentations were done, it was time to get down to business. Our intrepid CREW members toured Dutch Openers’ impressive manufacturing plant in Pilot Butte and got to see how an idea on paper becomes a solution to a producer’s problem in the field. With two of Dutch’s finest at the helm, Jason, the Southern Saskatchewan Territory Managers, and Rogan, an up and coming design engineer, the CREW covered over 900 km in two days. From Swift Current to Raymore, they visited various producers and answered service calls to ensure that everything was running smoothly during the busy seeding season. In true CREW fashion, Mark took the driver’s seat to learn how to drive the big CAT.

As Paul noted, “Spending that time in the field – actually seeing the products in action, speaking with farmers, touring dealerships – it gives us incredible insight into what makes Dutch so unique in the marketplace. It’s a level of understanding that just can’t be reached sitting in a boardroom.” Mark added, “The most exciting part is that we’ve gained a whole new level of appreciation for the passion that Dutch puts into their products. It gets our team even more motivated to help drive results – both for Dutch and the farms they serve.”

41 ft drill in action



70 ft drill in action



Little blue dot, big green returns. That blue seed in the middle of the photo is canola, the second largest crop grown in the province.


CREW’s Mark Klausen taking a spin on the CAT