Insights | January 2, 2018

Are we the right partnership fit?

Choosing the right marketing agency can be a daunting task. We break it down by outlining criteria you can use to determine if our CREW is best suited to work for you.

By Braden Douglas

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Although we love nothing more than helping organizations succeed, we also realize that not everyone believes in or needs the kinds of services we provide. Through years of experience, we’ve developed some guidelines to ensure our relationship has the best chance of success – for both parties.

1. Do you think marketing is important for growth?

If you don’t believe marketing will help you, we can’t help you. For example, to obtain new revenue some businesses rely almost exclusively on a sales team or bid opportunities. Others believe if you build it they will come and are satisfied with leveraging word-of-mouth and personal relationships within their distribution system.

Our best partnerships involve organizations who want us to provide insight into their product or services, help them understand their customer preferences, build brands, develop marketing plans and create promotional strategies that drive sales.

2. Would you invest at least $75,000 to $100,000 in annual marketing activities?

This isn’t meant as a qualifier for working with us. (Okay, it is, a bit.) What we mean is that if you aren’t in a position to spend at least $75,000 to $100,000 on marketing, it’s usually more effective to invest those resources directly into sales rather than engage an agency like us. If you’re launching a new product, expanding or need a brand strategy, there could still be a fit on an individual project basis. If you’re interested in working with us but unsure whether we’re a good fit, get in touch.

3. Do you align with our core values?

We take our core values very seriously and want to ensure that we work with people and organizations that share them with us. They’re so important to us we even named our company after them using the acronym CREW:

  • Character – ethics and trust
  • Relationships – respectful and professional behaviour
  • Execution – disciplined and accountable performance
  • Wow – results that resonate

“We’re about helping people and organizations succeed.”

Bottom line: We’re about helping organizations and people succeed. If your product or service offering is improving people’s lives, we will become as passionate about it as you are.

Have you answered yes to these three questions? If so, we could be partnership material. Don’t hesitate to get in touch and we’d be happy to take the next step in getting to know each other better.

Don’t hesitate to get in touch