Insights | January 2, 2018

Are we the right partnership fit?

Choosing the right marketing agency can be a daunting task. We break it down by outlining criteria you can use to determine if our CREW is best suited to work for you.

By Braden Douglas

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Although we love nothing more than helping organizations succeed, we also realize that not everyone believes in or needs the kinds of services we provide. Through years of experience, we’ve developed some guidelines to ensure our relationship has the best chance of success – for both parties.

1. Do you think marketing is important for growth?

If you don’t believe marketing will help you, we can’t help you. For example, to obtain new revenue some businesses rely almost exclusively on a sales team or bid opportunities. Others believe if you build it they will come and are satisfied with leveraging word-of-mouth and personal relationships within their distribution system.

Our best partnerships involve organizations who want us to provide insight into their product or services, help them understand their customer preferences, build brands, develop marketing plans and create promotional strategies that drive sales.

2. Would you invest at least $10,000 to $20,000 in brand foundation work (strategy, logo, etc.) and/or $60,000 to $100,000 in annual marketing activities?

This isn’t meant as a qualifier for working with us. (Okay, it is, a bit.) What we mean is that if you aren’t in a position to spend at least $60,000 to $100,000 on marketing activities, it’s usually more effective to invest those resources directly into sales rather than engage an agency like us. If you’re launching a new product, expanding, or need a brand strategy, there could still be a fit for foundational marketing projects. If you’re interested in working with us but unsure whether we’re a good fit, get in touch.

3. Do you align with our core values?

We take our core values very seriously and want to ensure that we work with people and organizations that share them with us. They’re so important to us we even named our company after them using the acronym CREW:

  • Character – In business and in life, our goal is to embody strong moral character based on respect, integrity, loyalty, and kindness. It’s a commitment we believe is essential to experiencing success and fulfillment.
  • Relationships – We believe in partnership-style relationships where all parties have a genuine concern for each other’s success. A true partner has your back and engages in positive, truthful and professional behaviour. This value holds true for all our clients, suppliers, the CREW and community at large.
  • Execution – The ability to move initiatives forward on time and on budget is imperative for success. We believe that disciplined processes, clear communication and proven frameworks facilitate strategic thinking, foster creativity and drive value.
  • Wow – In everything we do we aspire to “wow” our clients with marketing that delivers measurable results. We’re driven to discover the game-changing insight, execute the best strategy and build memorable brands that will produce the highest return on investment.

“We’re about fueling entrepreneurs for growth.”

Bottom line: We’re about fueling entrepreneurs for growth. If your product or service offering is improving people’s lives, we will become as passionate about it as you are.

Have you answered yes to these three questions? If so, we could be partnership material. Don’t hesitate to get in touch and we’d be happy to take the next step in getting to know each other better.

Don’t hesitate to get in touch