OUR APPROACH

Get more bang

The traditional agency model is broken. Our hybrid model integrates the thought-leadership of a strategic marketing firm with the polished execution of a full-service creative agency. It’s the perfect solution for the right organizations.

THE DISCOVERY

Before doing,
know why

We start by diving into the who, what and why of your company and understanding the gaps or issues that you’re facing. Answering these questions together helps us discover your vision and long-term plans which enables strong strategy and execution to occur.

WHY

OUR FRAMEWORK

Planning
for growth

Our CORE 8-Step Marketing Framework is designed to provide a comprehensive strategy covering the major functions of marketing. This framework is the bedrock upon which the agency was founded and is essential for results.

01 ORGANIZATIONAL DIRECTION
We gain clarity on your mission, vision, values and objectives to help ensure your investments into marketing and brand activities are aligned with your purpose.
02 PRODUCT & SERVICE REVIEW
The right product and service is essential to success. We use tools, research and models to help you understand your products or services in the market and recommend new innovation or strategies to grow your category.
03 TARGET
AUDIENCE
The better you know your target audience, the more likely you are to create solutions that delight them, that keep them coming back for more and turning them into advocates for your brand.
04 PRICE & POSITIONING
Understanding how and where you are positioned in the market against competitors or alternatives is the best method to determine your unique value. This insight sets the foundation for your brand strategy.
05 SALES & DISTRIBUTION
The “go-to-market strategy” for an organization is the key sales function that leads to the greatest results. This function will look vastly different for each industry — manufacturers, retail, product or service businesses, or non-profits—and we’ve built distribution expertise in all of these areas.
06 PROMOTIONAL STRATEGY
This is where the marketing plan turns into a strong brand strategy with tangible tactics and creative elements that emotionally engage the target audience and build meaningful connections.
07 ACTION PLAN
Marketing is about timing, planning and execution. That’s why we create a detailed Activity Calendar and corresponding Budget with regular communication and check-ins.
08 KEY PERFORMANCE INDICATORS
Marketing Performance Scorecards based on your tactics and objectives help everyone know when to modify the plan and when to celebrate for a job well done!

MARKETING MANAGEMENT PROGRAM

Continual
optimization

Many growth companies need on-going oversight and communication to manage all the activity and ensure the plan stays on track. Our Marketing Management Program consists of weekly tactical meetings, monthly scorecard reviews, and quarterly and annual strategy resets. All activities are designed to achieve results.