A total brand overhaul and repositioning.
Reposition AlphaPoly as a leader in their industry through a refreshed brand.
With a tired website no longer accurately representing AlphaPoly to the customer, we needed to enhance and improve online and in-market visibility. A new brand strategy focused on increasing awareness was key.
A refreshed logo, brand essence, and website that played to their strengths.
By featuring their products and capabilities in colour vs. their manufacturing facility, the new offerings were innovative and vibrant.