A total brand overhaul and repositioning.
| Client | AlphaPoly |
| Work |
|
Challenge
Reposition AlphaPoly as a leader in their industry through a refreshed brand.
With a tired website no longer accurately representing AlphaPoly to the customer, we needed to enhance and improve online and in-market visibility. A new brand strategy focused on increasing awareness was key.
Strategy
A refreshed logo, brand essence, and website that played to their strengths.
By featuring their products and capabilities in colour vs. their manufacturing facility, the new offerings were innovative and vibrant.
The new brand identity showcased AlphaPoly perfectly to attract their target audience of mid-to-large sized businesses.
