A vibrant packaging update.
Challenging the category leaders.
In a crowded market, Bucha Brew needed to differentiate, build brand awareness, and make sure they stood out in the drink cooler.
Ditch the bottle; embrace the can.
We shifted from a standard glass bottle, typical for kombucha, to cans for 3 new SKU's and updated the brand to be colourful, vibrant, fun and bubbly - just like the drink inside.
Now the leader.
With the introduction of Lite Kombucha, Bucha Brew launched an entirely new product and the first of its kind in this category.