Carrick Bros.

A brand inspired by the Great Canadian North.

Client Carrick Bros.
Work
  • Web
  • Branding
  • Digital
  • Packaging
Challenge

Create a lifestyle brand that embodies the Northern Ontario spirit.

We were challenged to develop a master brand that attracts athletes, urban and rural audiences alike. The brand had to initiate a positive experience, inspiring healthy living and overall well-being through natural, homegrown Canadian products.

Strategy

A brand focused on natural, sustainable, organic maple syrup.

We kept the focus on highlighting the key attributes of Carrickā€™s wide array of maple products, using iconic imagery that speaks directly to the locale, geography and long-passed-down tradition of this family farm.

Not only did Crew help build a brand that authentically represents us, they thoroughly researched our product and industry to ensure we had a competitive edge. Crew wholly exceeded our expectations.”

Josh and Jake Carrick Carrick Bros.

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