A brand inspired by the Great Canadian North.
Create a lifestyle brand that embodies the Northern Ontario spirit.
We were challenged to develop a master brand that attracts athletes, urban and rural audiences alike. The brand had to initiate a positive experience, inspiring healthy living and overall well-being through natural, homegrown Canadian products.
A brand focused on natural, sustainable, organic maple syrup.
We kept the focus on highlighting the key attributes of Carrick’s wide array of maple products, using iconic imagery that speaks directly to the locale, geography and long-passed-down tradition of this family farm.