A brand positioned for expansion.
Diversify the business, while staying true to the brand.
Crown Verity needed help building a diversified business to protect the brand from commodity pricing pressures, while still living up to its high-quality standards.
Develop an aspirational lifestyle brand.
To expand the consumer base from a Commercial-only audience to Commercial & Consumer, we embarked on developing an aspirational lifestyle brand with premium content and increased focus in the US market.