Breathing new life into a generational family business.
| Client | Dutch Openers |
| Work |
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Challenge
Get the word out about the agricultural industry’s best-kept secret.
A relatively unknown company with a fantastic product, Dutch Openers had a weak sales strategy and didn’t know how to market their company for success. Sales were flat and when they came to Crew, they knew it was time to position themselves as market leaders.
Strategy
A confident but humble approach.
Leveraging field research, we reinforced the quality message and showcased actual farmers with Dutch staff.
Go direct to the consumer.
Through industry research and talking with farmers, we knew Dutch had a quality product and service that was proven to help farmers get great results in their yield. Focusing on delivering this new brand and message through dealers and directly to farmers through social media and online forums proved to be the right mediums for success.
Strategy
Seasonal campaigns aligned with familiar rhythms.
Each season we would create an insightful and creative campaign to drive awareness of new products and maintain interest among farmers.
Results
50% sales growth YOY for five years post-launch.
