The produce aisle
just got super-er.
Highline makes mushrooms the life of the party.
If mushrooms could win a personality contest, Highline would take the crown. Since ’61, they’ve been growing the super-est mushrooms, using sustainable methods that would make any eco-warrior proud. From everyday staples to quirky specialty varieties, their mushrooms are all about flavor, texture, and making meals feel exciting – if only they had the brand identity to match…
Challenge
Highline had the mushrooms, the quality, and the variety – but the packaging didn’t do the brand justice. On crowded produce shelves, their functional, traditional look made it easy to blend in, leaving shoppers unaware of the flavor, fun, and creativity Highline delivers. The brand needed a visual voice as bold as its mushrooms.
Insight
People love food with personality. Unique shapes, colors, and flavors spark curiosity and delight – especially when they’re presented in a way that feels playful and approachable.
Idea
We gave Highline a brand identity that matched its mushrooms’ personality. Bold graphics, vibrant colors, and whimsical “mush people” characters transformed every package into a mini adventure. From digital campaigns to in-store packaging, every touchpoint invites shoppers to explore, taste, and fall in love with mushrooms all over again.
