Launching an upcycled snack with a major upside.
Position the portfolio as snacks with an upside.
Instead of focusing on the waste, which can be unappetizing, we focused on taste with the benefits of upcycling – the opportunity to make the most out of our resources.
Taking a prototype and making it a reality.
With an innovative idea for a new type of snack, Kazoo needed a strategy that would launch their brand into the world to positively impact the environment, as well as support a healthier diet.
Go where the people are.
Western USA was the perfect launch destination for the brand, with the highest Corn and Tortilla chips consumption combined by a large population density, high drought awareness, and a stronger affinity to natural foods.
Keep the brand fun & focused.
The brand and packaging were developed with balance in mind. Fun, appetizing, and affordable party snacks that also save 20 gallons of water per bag. Through the patent-pending upcycling process, more corn is used and fewer fields are needed.
Listed with Hyvee, Market of Choice, Whole Foods and others across Western USA, Kazoo is positioned to grow.