Launching an upcycled snack with a major upswing.
Taking a prototype and making it a reality.
With an innovative idea for a new type of snack, Kazoo needed a strategy that would launch their brand into the world to support a healthier diet, as well as the environment.
Position the portfolio as snacks with an upside.
Instead of focusing on the waste, which can be unappetizing, we focused on taste with the benefits of upcycling – the opportunity to make the most out of our resources.
Go where the people are.
The Southwest USA was the perfect launch destination for the brand, with the highest Corn and Tortilla chips consumption combined by a large population density, high drought awareness, and a stronger affinity to natural foods.
Keep the brand fun & focused.
The brand and packaging were developed with balance in mind. Fun, appetizing, and affordable party snacks that also save 20 gallons of water per bag. Through the patent-pending upcycling process, more corn is used and fewer fields are needed.
Listed with Amazon, Whole Foods, Hyvee, Market of Choice and others across Western USA, Kazoo is positioned to grow.