A mini-campaign with a big impact.
Getting the product into the consumer’s hands and hearts.
Knowing that people buy with their stomachs, we knew we needed to get the product in front of the consumer, to get them craving that great taste and ease of use we knew they would come to love.
The best way to show them is to show them.
We knew we needed to be tactical and product-focused, highlighting ‘fast and easy to prepare’ to drive leadership and top-of-mind brand preference. Customer trial was key to the success of the campaign. We had to show just how quickly Lou’s satisfies those cravings.