A new master brand with space to grow.
|Client||Naked Natural Foods|
Escape the pigeonhole.
Innovation is key to all brand growth. Naked Natural Foods (formerly Naked Coconuts) reached a growth stage where their brand name was pigeonholing them into specific categories and overall consumer perception of the products. It was time to expand beyond coconuts and develop a master brand & product naming hierarchy that would work well in any category.
Shift focus from the ingredient.
Working with Naked Naturals we developed a brand more focused on their Unique Value Proposition and less on their ingredients. By shifting brand focus, we were able to maintain the same Naked philosophy, but with more room for these Naturals to grow.