A consumer-focused communication campaign.
Overcome consumer misconceptions about pork.
With a lot of misinformation and misplaced biases towards pork, we needed to reinforce trust and gain consumer confidence that choosing pork is choosing quality.
Inspire the customer to explore the possibilities of pork, with attention-catching ads.
Focusing on print, digital, and creative concepts for in-store promotional material we had one thing in mind: to get people talking.