A consumer-focused communication campaign.
| Client | Ontario Pork |
| Work |
|
Challenge
Overcome consumer misconceptions about pork.
With a lot of misinformation and misplaced biases towards pork, we needed to reinforce trust and gain consumer confidence that choosing pork is choosing quality.
Strategy
Inspire the customer to explore the possibilities of pork, with attention-catching ads.
Focusing on print, digital, and creative concepts for in-store promotional material we had one thing in mind: to get people talking.
The creative approach on this campaign was a real winner. Response has been overwhelmingly positive.”
Stacey Ash, Director of Marketing Ontario Pork
Results
With a Total Media Investment of just under $40,000, our reach was impressive. 8.3 million views of our brand and messaging by Ontario consumers alone.
Click-through rates were high, with more than 26,000 visits to the campaign landing page over the first four months.
