Giving pork its
tasty moment.
Ontario Pork knows what Canadians want from their meals.
For decades, Ontario Pork has shown Canadians that pork can do it all. Easy to cook, endlessly versatile, and full of flavor, it’s the protein that works for every meal and every occasion. With a protein revolution and endless ways to reach new audiences, pork was ready to take center stage.
Challenge
Pork was being overlooked. Many cooks defaulted to chicken or beef because they weren’t confident in their ability to prepare pork well. Despite being a versatile and flavorful protein, pork was stuck in the background, underused and underappreciated. Home chefs needed inspiration, reassurance, and guidance to see pork as an easy, exciting option for meals that impress without stress.
Insight
People crave variety in their meals, but trying something new can feel risky without the right support. Highlighting pork’s flavor, adaptability, and simplicity could turn hesitation into enthusiasm. By showing home cooks just how approachable pork can be, we could make it a protein they actively choose – no guesswork, no stress, just delicious possibilities.
Idea
The ‘Pick Pork’ platform and ‘The Many Ways to Pork’ campaign turned pork from a background player into a star. We created playful, relatable creative paired with practical inspiration across digital and social. Recipes, tips, and meal ideas encouraged cooks to experiment, build confidence, and make pork the centerpiece of their table.
