Owning what makes you pop.
Poptastic gives every kernel a poppin' personality.
Poptastic proves popcorn can be bold, fun, and genuinely better-for-you. Made with avocado oil, kettle-cooked for that perfect crunch, and packed with uniquely crave-worthy flavors, every bag channels the same no-shortcuts attitude that put their sister brand, Hardbite, on the map. The next step was giving it a look that could match all that flavor, and then some.
Challenge
Launching a new brand in a crowded popcorn category meant standing out on-shelf, exciting consumers, and convincing retailers to list it. Poptastic needed a strategy to break through a market saturated with “better-for-you” messaging and make a lasting impression.
Insight
Shoppers notice brands that express character and purpose. A product that tastes great and communicates its personality visually and verbally makes an immediate impact. Poptastic’s playful, Canadian-made identity could turn a simple snack into a memorable experience.
Idea
We built a brand that lived up to its name. With consistent new flavors and line extensions, Popstatic has a unique personality and colorful pop, reflecting the taste and origin of the ingredients. Bold visuals, energetic packaging, and a cohesive identity brought fun and excitement to the category and helps consumers to continue to connect with the brand.
