A celebration of their roots.
| Client | Quails’ Gate |
| Work |
|
Challenge
Keeping the tradition alive.
The Quails’ Gate brand is rooted in heritage and tradition. Crew was challenged to design a distinct label concept that fit Quails’ Gate’s brand story while reflecting the playful essence of a true Beaujolais Nouveau style.
Cailleteau translates to baby quail and the design perfectly reflected our Winemaker’s vision – a vibrant celebration of the season and the harvest.”
Lindsay Kelm Quails’ Gate
Strategy
Playful, simple, elegant, and celebratory.
Much like its namesake, Cailleteau is a young, fresh, lively wine, best served slightly chilled. The new label design pays homage to the winery, depicting a baby quail in vibrant colours. A playful and cheerful colour palette added that celebratory touch to Quails’ Gate’s portfolio.
From start to finish, it was truly a pleasure to work with Crew on the design of the Cailleteau Gamay Nouveau label. I keep the bottle on display, not only out of affection for the design but as a reminder of how well the entire project came together.”
Lindsay Kelm Quails’ Gate
Strategy
Create the Quails’ Gate experience.
Developing a strong marketing strategy and visual portfolio to elevate the Quails’ Gate brand and increase online presence was an exciting opportunity. Integrating stunning imagery and exquisitely shot video enhanced their website creating a space for users to appreciate the full Quails’ Gate experience.
