Building a purpose-driven bakery brand.
Growing a brand and portfolio based on sprouted grains, within a crowded low-cost category.
Use new product innovation and the Silver Hills story to entice switching behaviour of health-focused consumers.
To ensure there were products for the whole family and to broaden appeal among consumers, the “Organic Sprouted Power” line-up was introduced to market.
Leverage bright, bold, and clear communication to pop off shelf and win at retail.
We rolled out brand-new packaging introducing “100% Sprout Power” while incorporating a comprehensive digital media buy.