Letting what’s
real shine through.
SunRype has no interest in faking it.
SunRype’s been pressing 100% fruit into juice and snacks since before ingredient lists became a battleground. It’s the OG, classic Canadian brand every 90s kid grew up with, but never really outgrew. All the taste, all the realness, all the nostalgia – now with a fresh identity that lets what’s real shine on.
Challenge
SunRype’s 100% real fruit message wasn’t landing like it used to, while competitors made similar claims, even if their products didn’t live up to them.
Insight
With so many products pretending to be real, health-conscious consumers are finding it harder than ever to know what’s real among the sea of fake.
Idea
We let the fruit Shine On with playful photography, bright “just picked” colors, and messaging that clearly and confidently put SunRype’s realness front and center.
