T-Fal

Building awareness of an iconic brand's innovations.

Client T-Fal
Work
  • Web
  • Social
Challenge

Reaching consumers unfamiliar with the trusted brand’s full offering.

T-fal is one of the most well-known kitchenware brands in Canada, but they needed help reaching consumers unfamiliar with their extensive (and always innovating) line-up of cookware & kitchen appliances.

Strategy

Connect with the community.

We focused on educating the consumer on how T-fal’s kitchen products can deliciously improve their every day and watched the community grow.

Strategy

Offer a helping hand.

Entertaining social content focused on innovation helped bring T-fal’s tagline “By Your Side” to life.

Results

With 10+ million impressions across social platforms, Canadians are kept in the loop with T-fal’s home innovations.

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