
Building awareness of an iconic brand's innovations.
Client | T-Fal |
Work |
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Challenge
Reaching consumers unfamiliar with the trusted brand’s full offering.
T-fal is one of the most well-known kitchenware brands in Canada, but they needed help reaching consumers unfamiliar with their extensive (and always innovating) line-up of cookware & kitchen appliances.




Strategy
Connect with the community.
We focused on educating the consumer on how T-fal’s kitchen products can deliciously improve their every day and watched the community grow.

Strategy
Offer a helping hand.
Entertaining social content focused on innovation helped bring T-fal’s tagline “By Your Side” to life.


Crew is a true extension of our team and they time and time again deliver great quality work for our brand.
Tanya Murdoch Tfal
Results
With 10+ million impressions across social platforms, Canadians are kept in the loop with T-fal’s home innovations.
