Building awareness of an iconic brand's innovations.
Reaching consumers unfamiliar with the trusted brand’s full offering.
T-fal is one of the most well-known kitchenware brands in Canada, but they needed help reaching consumers unfamiliar with their extensive (and always innovating) line-up of cookware & kitchen appliances.
Connect with the community.
We focused on educating the consumer on how T-fal’s kitchen products can deliciously improve their every day and watched the community grow.
Offer a helping hand.
Entertaining social content focused on innovation helped bring T-fal’s tagline “By Your Side” to life.