A refreshing way
to reduce food waste.
Unusually Good isn’t interested in fitting in.
Forget blending in. Unusually Good rescues imperfect fruit and turns it into juice that tastes amazing and does good for the planet. It’s low-waste, big-flavor, and built for families who want deliciousness that does good. With a mission this bold, the brand needed an identity that could bring all that flavor, quirk, and purpose to life.
Challenge
The juice aisle is crowded with established brands, making it hard for a new entrant to stand out. Parents and kids alike gravitate toward familiar options, leaving little room for products with a sustainability mission and unconventional story.
Insight
Consumers respond to brands with personality, purpose, and visual distinction. Highlighting the unique story behind imperfect fruit while giving the product a playful, approachable identity could create emotional resonance and attract both parents and children.
Idea
We reimagined the brand by pairing bold, illustrated fruit characters with custom typography that embraced imperfection. Every character showcased the fun, quirky personality of the juice while celebrating its sustainability story. The brand stood out on shelf, invited engagement, and made sustainability feel approachable and delicious.
