Wise Bites

Reposition a premium, natural cookie and snack brand.

Client Wise Bites
  • Strategy
  • Branding
  • Packaging

Make them look twice.

To move Wise Bites into the future and position them for success up and down the cookie aisle, we needed a clear, innovative packaging direction. The brand was still largely unknown to the consumer base and we needed to own that precious shelf space.


Reposition the brand to be a leader in nutritious snacking for kids and adults alike.

When Crew designed the packaging for our newest products; they captured the brand's identity. Through attractive packaging with clear messaging, the rebrand led to strong reception by retailers and customers."

Cathline James Wise Bites

for Change?