We're people persons.

Braden founded Crew to bring strategy and creativity closer together. Having honed his craft at P&G and Frito Lay, he leads with an entrepreneurial mindset and a focus on educating, genuine connection, and impact that goes beyond the brief. He dreams and thinks big for every client.

Michelle has spent 20 years translating what people want into campaigns for brands like Save-On-Foods, TELUS, and Boston Pizza. With a steady hand and sharp instincts, she makes work that’s equally intuitive and unmissable.

Gerald is an award-winning creative whose work has earned Gold Lions, Gold Pencils, and gold M’s. For decades, he’s led work for Coke, Sleeman, Crown Royal, and Little Caesars - known for driving ideas forward and pushing the work to its fullest.

Rachel leads with curiosity, care, and a sharp eye for detail. With work recognized by HOW Design and The Dieline, her decades of experience help brands tell distinctive visual stories that are authentic to them and built to connect.

Nate’s career is rooted in food, shaping brands within McCain and Lactalis. He brings deep expertise in portfolio and brand management, campaign and digital planning, and leads teams supporting the growth of various sized brands across North America.

Sujina brings a GM’s perspective to how the business runs day to day, with a sharp eye on both growth and health. She leads with clarity and care, strengthening how the agency operates while offering support at every touchpoint.

Josh comes from experiential marketing, creating live brand moments for companies like Microsoft, Rogers, and Ford. He builds brands by earning trust, working closely with people, and making work that holds attention.