VP - Integrated Digital Experience

Position Description:

Consumers and the world they live in is changing rapidly. As a North American agency specializing in the CPG industry, we help our clients navigate this new world of social, eComm and changing media to help them get results.

The VP Integrated Digital Experience will be on the front lines of this evolution. We’re bringing together our Social Media, Web Platforms, and Paid Media departments and preparing for major growth. You’ll have the opportunity to build a team, create integrated strategies and oversee a successful execution.

As a key part of the Crew Sr. Leadership Team (SLT), you will advise on current and future efforts to position the agency as a leader and lead a positive and enthusiastic team.


• Overall revenue and profitability responsibility of the departments

• Participating in the Business Development process and scoping new work

• Creating and presenting integrated digital strategies that will drive client results.

• Developing the framework and templates for the divisions including Organic Social, Influencers, UGC, Collaborations, Web Dev, Paid Media, CRM etc.

• Connects and contracts with Suppliers, Freelancers, Influencers etc. as part of the Execution.

• Managing each team to execute effectively with high client satisfaction.

• Mentoring and coaching the team for career growth and progression.

• Creating the right processes and systems to execute well and profitably.

• Utilizes metrics and software for tracking and develops reporting on client and division performance.

• Representing Crew by attending or speaking at industry events and tradeshows from time to time.

• 30% of time will be billable client work


• 7+ years of experience developing integrated digital strategies and ensuring the execution of those strategies to achieve results.

• 10+ years of experience leading a team of professionals.

• Great feedback and track record as a team leader and people builder

• Knowledge and depth of experience in the Food / Beverage / CPG industry

• Agency experience is a strong advantage.

• 30% of time will be billable client work


• Bachelor’s degree in a Communication related field (Business, Communications, Marketing) or any equivalent combination of educational and work experience required

Knowledge, Skills & Abilities

• Ability to lead and support all projects and programs within each department’s portfolio, at all stages, with effective communication planning and delivery to achieve alignment and understanding.

• Proficient in pinpointing operational solutions for scaling and optimizing the digital, web, or social departments' efficiency and output quality.

• Proficiency in MS Office Word, Excel, Outlook, Power Point.

• Advanced ability to communicate, influence and negotiate decisions while motivating staff.

• Advanced ability to create and implement given strategic direction.

• Ability to excel in a remote team environment.

• Advanced professional or theoretical knowledge and functional concepts, practices, and procedures of all digital marketing touch points.

• Intermediate understanding of budgetary concepts and procedures.

• Advanced ability to implement strategic direction and take initiative to get results.  

• Intermediate understanding of performance review process.  

• Fit the Crew Values (Character, Relationships, Execution, Wow, & Impact)

Details & Compensation:

• Competitive salary, benefits, and bonus structure 

• Flexible fully-remote work environment with a positive culture

Why Crew?

Since 2007, our mission has been to grow brands to impact lives. We specialize in the CPG industry because depth is powerful. We have a range of specialties and disciplines to help our clients succeed. We’re remote with Crew members across North America. You’ll love the flexibility and autonomy our model brings to work/life balance. Our people are values driven, positive, with good character – there’s no ego amigo.   

We think you’ll like it here.

Send your cover letter & resume to apply@crewmp.com.
Include in the subject line “Your Name // VP - Integrated Digital Experience"