The Crucial Impact of Strong Customer Relationships on Business Retention A strong relationship will overlook wrongs, work with you when times are tough, and refer you more often. Whenever a customer or client leaves your company for a competitor, it almost always follows a relationship issue. This may sound nice and it’s easy to talk … Continued
Most companies know this but they fail to build compelling case studies because they forget that a case study is really just a story told well. We’ve all seen or been through a sales pitch that is boring, poorly developed, and fails to present any real value or clarity. Showing a half-baked case study is … Continued
Companies naturally change over time and for those leaders and stakeholders who love what they do changing a business name can be an amazing experience. The re-branding (and by extension re-positioning) experience can make for some really exciting plays. Benefits of a Name Change: Our Agency's Rebranding Experience. We changed our name from Relevention to … Continued
As a consultant, the one question I am repeatedly asked is, “How much should I be spending on marketing?” In true consultant fashion, I offer the same vague answer each time, “It depends.” As eye roll inducing as that answer is, a marketing budget depends on how much spending is required in order to obtain … Continued
One of the fastest ways you can see increased sales is by changing how you talk about your product with your target audience. The landscape of marketing and consumer behavior has evolved significantly, yet the core principles of effective messaging remain timeless. To stay ahead and boost sales, it's essential to revisit and refine how … Continued