How Will AI Change the CPG Industry? We’ll Let ChatGPT Tell You.

The CPG industry is on the cusp of major disruption thanks to the rise of artificial intelligence. We used OpenAI's ChatGPT to help us predict the future of CPG. So sit back, relax, and let ChatGPT tell you about its role in the future of consumer packaged goods.


*The images below were provided by Dall-E using variations of the following prompt, "create a graphic about machine learning and artificial intelligence."

  • Digital
by Crew
January 9, 2023

When OpenAI’s ChatGTP was released on November 30, 2022 (as a basic prototype), news of the tool’s jaw-dropping capabilities swept across the internet faster than a Kardashian meme. The consensus? Something big has just happened.

The proficiency of the software was such a significant leap from earlier language models that it caught many off guard. 

People described the tool as “scary-good” or a “Google killer,” while others called for its immediate removal from the public domain.

So we did what any inquisitive marketer would do when exposed to super-intelligent new technology. First, we checked to see if it could replace our jobs… *gulp*… Not yet, but what it can do is already pretty impressive.

Dalle-E Prompt: "Stylish illustration of multiple people running away from a giant computer that is crashing into an office."

Then, we asked the machine-learning algorithm how it sees AI impacting CPG brands in the future. 

The following was written entirely by AI in just a few seconds, and we've copied it here unedited.

Take a look at the AI response. What do you think of its language, thoroughness, and predictions? Let us know what you think over on Instagram.

Sample ChatGPT Query: 
In what ways will AI impact CPG brands in the future?

ChatGPT Answer:

One way that AI could potentially impact CPG brands is through personalization. By analyzing customer data and using machine learning algorithms, CPG brands can predict what products a customer is most likely to purchase and offer personalized recommendations or promotions. This can help brands build stronger relationships with customers and increase loyalty.

Another way that AI could impact CPG brands is through supply chain optimization. AI can help brands analyze data on demand, production, and logistics to better forecast demand and adjust production and distribution accordingly. This can lead to reduced costs and increased efficiency, as brands can avoid overproduction or underproduction and better manage their inventory.

AI can also be used to improve customer service for CPG brands. For example, AI-powered chatbots and virtual assistants can help brands provide quick and efficient customer service by answering questions and resolving issues in real-time. This can improve the customer experience and help brands retain customers.

Finally, AI can be used to inform product development efforts for CPG brands. By analyzing customer feedback and preferences, brands can create products that better meet the needs of their customers. This can help brands stay competitive in the market and drive sales.

Overall, the use of AI in the CPG industry has the potential to improve efficiency, reduce costs, and enhance the customer experience. As AI technologies continue to advance, it is likely that CPG brands will increasingly adopt AI solutions to improve various aspects of their business.

What do you think? Curious to see for yourself? You can experiment with OpenAI’s chatbot by visiting and creating an account. 

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