The Best Store Locator Solutions for CPG Brands

Top Tools and Custom Options for Finding Your Product In-Store

Turnkey Store Locator Platforms

These ready-to-go solutions are ideal for larger brands that want speed, analytics, and seamless retailer integration.

1. Destini

• Website: destini.co
• Specialty: Syndicated retailer data with product-level availability.
• Why it’s great: Powerful backend + seamless user experience with major retailers.
• Best For: Larger brands with national retail distribution that need scalable data and performance insights and ideally have field sales reps to close the distribution gaps at a per store level.

2. PriceSpider

• Website: pricespider.com
• Specialty: Building seamless omnichannel experiences across the entire funnel from awareness to purchase.
• Best For: Larger enterprise CPGs companies and ideally have a shopper marketing  resource in-house and looking to tie digital media directly to retail performance.

3. Dotter

• Website: dotter.me
• Specialty: Product availability, real-time price & promotion availability
• Best For: For larger brands that want to sync locator data with shopper marketing efforts.

4. Stockist

• Website: stockist.co
• Specialty: Clean UX, easy integration, and great for emerging brands.
• Best For: Smaller or growing CPG brands who want to know locations without the complexity. Spreadsheet bulk importing.

5. Storepoint

• Website: storepoint.co
• Specialty: Highly customizable map-based locator that can be managed via spreadsheet.
• Best For: Brands who want beautiful design flexibility without building from scratch.

Custom-Built Store Locators

When your locator needs to be fully tailored to your brand experience, custom is the way to go. A web design agency can build these using tools like Google Maps API, React, or Mapbox. Typically a custom built store locator is not the most efficient as there are many tools purpose built and feature rich that would be evaluated before going custom.

6. Custom Web Locator (Google Maps or Mapbox)

• Best For: Brands that need custom filtering, store tagging (e.g., which stores carry which SKUs), or rich UI elements.
• Why hire a web design agency? To ensure it looks, feels, and functions like a seamless part of your website—not just a bolt-on.

7. WordPress + Store Locator Plugin

• Popular Plugin: Store Locator Plus
• Best For: Mid-size brands on WordPress who need a highly customized option.

Retailer Redirects

These don’t require a store list or inventory data. Instead, you link users directly to retailers where your product is sold.

8. Retail Banner Redirects

• How it works: Add logos like Walmart, Sobeys, or Loblaws as clickable links that go to your product page on that retailer’s site.
• Best For: Early-stage brands, don’t have specific store lists, don’t want to maintain an excel database or want the lowest cost option.

Directory-Based Solutions

Not every brand needs real-time inventory data or a location based but you do need to close the loop and let people know where to find your product. Not having a store locator isn’t a solution. These options work well when your store footprint is stable or limited.

9. List-based

• Description: A simple list on a page. Nothing fancy. Just a list.
• Best For: Local brands working with independent grocers, health food stores, or regional retailers.

10. Downloadable PDF List

• Description: A basic list, often organized by province or city, available for download.
• Best For: Brands with few stores or niche distribution where a locator map isn’t necessary. Not recommended but an option.

eCommerce-Integrated Solutions

For brands that bridge retail and online, these options help connect path-to-purchase from ads to checkout.

11. MikMak

• Website: mikmak.com
• Specialty: Dynamic "Where to Buy" + media attribution + conversion analytics.
• Best For: Global enterprise eCommerce CPGs running paid media who need to track which retailers drive the most conversions.

12. ChannelSight

• Website: channelsight.com
• Specialty: Connects Buy Now buttons, inventory availability, and cart insights.
• Best For: Larger brands looking to turn digital engagement into measurable sales across platforms.

Key Features to Look For

When choosing your store locator solution, consider:

• Real-time availability: Especially important for products with fluctuating inventory or take action to close distribution gaps.
• Product-level filtering: If only select stores carry certain SKUs
• Analytics: Click-throughs, searches, and conversions by region or retailer
• Mobile-optimized design: Must work flawlessly on mobile
• Ease of updates: Whether managed via a dashboard or spreadsheet
• Investment levels: Cost of implementation as well as licensing or monthly fees
• Integration help: A web design agency can assist with embedding, customizing, or scaling your solution

Conclusion: Don’t Let Your Customers Get Lost

A store locator is more than a map - it's a vital conversion tool, a retail velocity booster, and a key part of the digital experience. The right solution depends on your retail footprint, product complexity, internal team resources, and total company investment levels.

If you’re unsure where to start, consider partnering with a web design agency that specializes in CPG to ensure your locator fits beautifully within your brand’s UX and scales as you grow.

Crew has launched over 150 websites and knows how to turn yours into more than just a great brand experience. We would love to connect.