Thousand Mile Stare Insight:

Research shows that there is an emotional transformation that accompanies childbirth and fatherhood.

For new dads, parenthood is not just emotional either as this NYTimes article point's out, men's bodies also change:

https://www.nytimes.com/2020/04/15/parenting/baby/fatherhood-mens-bodies.html

So to us, the thousand-mile stare of a new father encapsulates the rush of love, sense of responsibility, a deep reflection of the future, and maybe a dip in testosterone.

Creating Great Content

In today's hyper-competitive marketplace, capturing the attention of consumers and forging a strong brand identity has become an uphill battle.

Simple insights can be the easiest way to connect as humans. This is precisely where creative thinking emerges as a powerful ally.

Let Crew help your brand make a connection.

"OverStock" Concept:

The post you viewed is part of a social media initiative called "OverStock" where we challenge ourselves to craft commercials for fictional companies exclusively using free or highly affordable stock video footage.

*See what we can do when we remove the constraints.