Change Makers

At CREW, we build a team of subject experts that are perfectly suited to drive your business. They not only have a passion to deliver results but look for ways to make a meaningful social impact.

  • Full CREW
  • Directors
  • Marketers
  • Creatives
  • Braden Douglas

    Founding Partner

    The word charisma may be over-used when talking about leaders, but not in Braden’s case. Since founding CREW in 2007, he’s been a visionary, mentor, strategist, rainmaker and relentlessly positive cheerleader for our rapidly growing company. From an internship at Procter & Gamble to a successful career at Frito-Lay, Braden’s marketing strategies have consistently delivered increased sales and growth. When he’s not inspiring his CREW at work or winding up his two children into a frenzy at home, he’s motivating business leaders at international conferences. We’re not sure he sleeps.

  • Gerald Schoenhoff

    Chief Creative Officer

    Before he joined CREW Gerald sold cars. Lots and lots of them. All across Canada. For KIA. As Executive Creative Director at Innocean, he helped launch and lead the Korean-based agency and for seven years built it into a creative powerhouse. He’s been in top creative slots at Grey, Taxi, Cossette and is now looking forward to building CREW from his global headquarters in Oakville. When not road cycling the Niagara escarpment, flipping fish on the barbeque or rewiring his home to get free cable, Gerald is busy challenging and changing CREW into a creative force to be reckoned with. It’s why we love Schoenhoff. (OK, cheap pun.)

  • Nate Douglas

    Director of Marketing Services, Oakville

    Nate comes to CREW after a decade of working with McCain and Parmalat. Professionally, he knows a lot about core portfolio renovations, campaign development and P&L improvements. Oh, and french fries. Nate has found success creating brand foundations, deeply understanding the products and audiences, inspiring teams, and a host of other activities involving complicated spreadsheets. When not spending time with his wife and kids, he also runs competitively, having completed a half ironman. Which makes him, what, aluminum?

  • Josh Cairns

    Partner & Director of Marketing Services, Kelowna

    Before signing on with CREW in 2014, Josh put his Psych degree to work inspiring teams to create award-winning experiential marketing campaigns for Microsoft, Rogers, Motorola and Petro Canada. So of course we sent him to Kelowna. Josh is the Columbus of CREW, exploring new markets and bringing our unique entrepreneurial approach to BC’s interior markets. Josh is all about people. He loves meeting potential partner clients and showing them how smart marketing can help their business grow. Preferably while playing golf.

  • Carrie Lee

    Senior Marketing Manager

    Before joining CREW, Carrie put her Marketing BBA to work in Hong Kong playing with toys. Okay, she was Mattel’s Regional Marketing Manager APAC but hey, our description sounds more fun. Carrie’s an international marketing expert, working in Australia as well as North America on various tech startups and multi-national corporations. Oh, and Hootsuite. She has also traveled exhaustively in Southeast Asia, satisfying her passion for Thai and Japanese food. Although lately she’s been spotted with a Big Mac on her breath.

  • Jessica McCullough

    Marketing Manager

    Jessica understands the concept of teamwork, having thrashed her way to several CIS University hockey championship finals. This hard-charging experience is quite beneficial to Josh in Kelowna, although he often has to ask her to leave her helmet off when meeting clients. Jessica thrives on the day-to-day challenges of a start-up office because it allows her to expand her skill sets and learn skills that go beyond the scope of her BBA. Like planning digital campaigns and optimizing stapler selection.

  • Karen Paradine

    Senior Marketing Manager

    After nearly 12 years in various marketing roles with Tim Horton’s, our expectations for Karen run pretty high. But so far… no Honey Dips, not even a single Timbit. Sure, there’s her shared agency experience working at Cossette, her leadership of Tim’s marketing campaigns in North America, her national experience in retail fashion with Cadillac Fairview, but so far, not much as muffin crumb. Seriously, we are in awe of Karen’s marketing and advertising skills and her mania for bootcamps while our clients continue to benefit from this important Paradine shift. (Sorry; once-in-a-lifetime pun opportunity.)

  • Michelle Coates

    Marketing Manager

    Michelle’s vast experience includes making positive connections at Best Buy, spinning Boston Pizza promotions across the west, dialing up projects for TELUS and juggling marketing programs (and eggplants) for Save-On. Along with her staggering array of project and client management skills, she brings a love of exploring the outdoors with her family as well as an almost irrational love of the Minnesota Vikings. Oh, and a passion for all things Disney, apparently. Which explains the alternating Ariel and Moana lunch pails.

  • Ray Ho

    Senior Marketing Manager

    Ray comes to CREW with an international marketing perspective (15 years’ worth) as well as an insatiable palate (eats anything, anywhere). The international part? Ray hails from Singapore, where he went to school, served in the military and worked at ad agencies for clients like Philips and Nokia. After graduating from UBC, he worked here in the food and franchising industry for eight years. Ray is currently finishing off his MBA (from Australia; don’t ask). A wanderer at heart, he’s visited six continents. Antarctica is next with possible funding from a big win on his Jeopardy app. Trivia Geeks for 400, Alex.

  • Dennis Gabelhouse

    Business Development

    Dennis has been part of the Kelowna CREW team since our office opened in 2014, bringing his passion to help businesses succeed. His role as an éminence grise (google it, people) has been integral to helping the office find its footing and grow its clientele steadily. That’s because with his decades of business experience, all his personal and volunteer connections too, Dennis knows most everyone in the Okanagan. Literally. Your uncle in Summerland? Knows him. That second cousin in the Mission? Knows her, too.

  • Jay Lundgren

    Business Development Manager

    Jay brings a rather amazing skill set to our company. As you might expect, he has a BBA and understands how to get to the heart of a business. But he’s also ordained in BC, so he understands matters of the heart, too. Yes, Jay can marry people. Really. And he can even do it in a Don Cherry voice. Jay can also provide play-by-play for both Canucks and Seahawks games. Is there no end to this man’s unplumbed talents? We hope not. To us, he’s a rock star. Did we mention he was one of those, too? Yes, he sings. Don't believe us? Just ask him to do "Happy Birthday" - any key.

  • Brad Marshall

    Director of Digital Marketing

    From scrappy start-ups to internationally respected brands, Brad has spent the last decade helping clients solve business problems and overcome digital dilemmas through strategic thinking and flawless creative execution. And shorter sentences. His brand and user experience approach for clients like Lululemon, Swisscom and The JUNO Awards has earned him a reputation for intelligent creativity. His writing has been published in a variety of magazines and newspapers as well as a couple of blogs that are kind of a big deal on the internet.

  • Giuseppe Simpatico

    Director of Web Platforms

    With 13 years (so far) under his digital workbelt, Giuseppe has done everything from programming and design to project and account management. His clients have included Alliance Films Canada, UBC Okanagan, Predator Ridge and BigSteelBox. Giuseppe applies his degrees in (1) Fine Arts and (2) Visual Interactive Developments and Design (whew) to inspire and push his team to create appealing, immersive online experiences. When he’s not pixelating his team’s productivity, Giuseppe finds time to pursue digital portraiture, hang with his family and count his grey hairs.

  • Daniel Ryu

    Design Director

    A graduate of Capilano University’s IDEA program, Dan joined CREW in 2010 and has been the rocksteady mainstay of the design department. He’s designed everything from corporate logos to websites for clients and gracefully keeps everyone on track. Dan is a firm believer that without first identifying the problem, any marketing or creative solution would fail to produce real results. Whether he’s making double plays at second base or presenting new ideas, Dan always makes it look effortless.

  • Travis Robb

    CREW Studios Director

    He’s captured iconic images on film for Red Bull and Subaru, directed commercials for Jessica Alba’s Honest Company, written and directed TV series for Outside Television and FOX Fuel Network. Needless to say, Travis’s film skill sets are complete. And considerable. He writes, he produces, he shoots, he directs, he cuts, he makes julienne fries. If it has anything to do with the craft of filmmaking Travis has mastered it in his over twenty years in the industry. His latest production? A new baby son. Cue the music.

  • Abe Friesen

    Web Development Manager

    And you thought web development was all about headphone-clad coders quietly key punching to the sounds of their favourite obscure electronica band. Sure, there’s that. But then there’s someone like Abe who gets everyone on the same page. And keeps them there. Project management, quoting, scope definition, developer wrangling, information flow and quality control – these are just a few of the skill sets Abe brings to the table. Oh, and a somewhat baffling passion for smoking meats. (Cured, not inhaled.)

  • Alecia Dyck

    Senior Designer

    While completing her BFA in Visual Arts (and Anthropology!) at UBC Okanagan, Alecia did what any average student would do – she taught photography at a school in Delhi, India. She currently volunteers in Canada for Child of Mine, who also do work in India. When she’s not creating awesome brands for CREW clients, she can be found snowboarding, skiing, painting, drawing, printmaking, and taking photos. Any spare time is spent exploring, urban sketching, crushing N.E.S. and wishing for an elephant. Really. We wouldn’t make that up.

  • Amy Castell

    Marketing Project Manager

    Earning her competitive racing license by age 16, Amy was well-positioned to graduate at the head of the pack with her BBA. After taking a victory lap in her Formula 1600, she did some projects for the Canadian NASCAR team and worked for Kellogg’s and Kimberly Clark before shifting gears and joining CREW Kelowna. A stickler for timing and precision, Amy is helping drive our team to increased performance, bringing the concept of speed-to-market to an entirely new level. She is currently looking for carpool partners.

  • Barnabas Kallai

    Digital Strategist

    Wouldn’t it be great to compare and find the cheapest mobile phone plan instantly online? That’s what entrepreneurially-minded Barnabas and his team in Hungary thought. So they created a wildly successful web app. He also worked for a “Groupon-like” company, helping execute complex digital marketing programs. What’s important to CREW is Barnabas truly, madly, deeply understands the math, metrics and mysterious digital language behind creating successful online campaigns. He’s also an avid freediver. In BC? Don’t hold your breath, BK

  • Bryan McAllister

    Art Director

    Pixel Pusher and Problem Solver was Bryan’s preferred choice of job description but we felt that lacked the gravitas required for a graduate of the Conestoga College of Graphic Design & Marketing in Ontario. Bringing industry experience from Toronto and local agencies, we immediately snapped him up when he rolled into town. Bryan’s amazing skill sets aren’t limited to design, either. Snowboarding, basketball, soccer, illustration, photography… and cheese connoisseur. Any way you slice it, Bryan’s a big cheese wheel at CREW.

  • Caroline Holman

    Marketing Project Manager

    Brandishing a BBA with a Minor in Pysch, Caroline is magnificently prepared to diplomatically and persuasively manage client projects. And clients. She spent seven years Trade Marketing for the world’s largest wine company, so we’re leaning on her heavily… and not because we’ve sampled too much shiraz at lunch. Aside from her encyclopedic knowledge of global vintages, (she’s a WSET Level 2 oenophile) Caroline is exceptionally pet-friendly (her husband owns a doggy daycare) and as a mother of a young daughter can occasionally be overheard warbling the chorus of “Let It Go.” Nothing we love more than a singalong.

  • Daniel Alfred

    Marketing Project Manager

    Originally from London, England, Daniel brings his hyper-organized skill sets (and an Honours BBA in Marketing Management) to CREW. His positive outlook, attention to detail, spiffy fashion sense and dead sexy 1974 MGB Roadster make him an ideal candidate for, well, being cool. What’s really cool is while still at school, he co-founded Silver Surfers, a non-profit that teaches isolated seniors how to use smart technology to connect with loved ones. He also volunteers with several non-profits and plays a mean drum kit on the worship team at church.

  • Debra Clarke


    West Coast proud, prairie tough. That’s how Deb describes herself. We don’t know what it means, but it sure sounds impressive. What’s more impressive is how Deb has switched hats within CREW, moving from the Marketing side over to Creative. (Better snacks.) These days her mad multi-tasking skills are put to the test crafting copy while Cooper, her chipper little fur-friend, cadges doggie treats from designers. Deb’s biggest adjustment since moving? No room for her massive Minion collection.

  • Erin Little

    Marketing Project Manager

    For over seventeen years Erin has been keeping the Oakville office on track and in line, overseeing day-to-day details as well as filling in the blanks on all kinds of projects – everything from research and quoting to proposal writing and proofreading. With so much experience, Erin certainly knows where the office skeletons are hidden. All of them. Which is why everyone obeys her without question. Sort of. Erin is constantly evolving and developing skill sets. Like baking the perfect banana bread. And establishing a solid rationale for including gummy worms and chocolate in the same food group. If anyone can, it’s Erin.

  • Ian Bray

    Senior Writer

    After working on accounts like ESSO, McDonald’s, Safeway, Sun-Rype, SUBWAY, TELUS and KAL Tire, Ian decided to get back to his writing roots at CREW. He brings decades of experience on everything from branding to commercial production, not to mention an almost arcane knowledge of contemporary music. When he’s not crafting campaigns or authoring articles, Ian is enjoying a break from volunteering on his kids’ activities to sit back and watch them be awesome. He also enjoys writing about himself in the third person.

  • Ian Hoyte


    Behind Ian’s quiet, helpful demeanor lies the screaming soul of a heavy metal frontman. Really. Today Ian prefers thrashing technical problems, wrestling with website rendering challenges and tattooing codebases with his own unique signature. He also has mad barbequing skills, as impressive as a KISS flamethrower, but without setting off any fire alarms. He also enjoys volunteering with a group supporting local art initiatives and still plays guitar for friends. But don’t request Kumbaya. Please. Don’t.

  • Jasleen Chahal

    Marketing Project Manager

    Prior to joining CREW, Jasleen oversaw Regional Marketing for MNP, which is a strong indicator that she has a firm grasp of numbers and budgets. Which should come in handy as she oversees multiple projects for CREW clients. Her sunny nature is a particular asset, especially when dealing with those temperamental creatives. When not volunteering for a senior’s support non-profit, she can be found devising ways to turn pizza into a superfood. And when she succeeds, she’ll have the branding taken care of. (hint)

  • Jennifer Triste

    Finance Manager

    As a CPA, Jennifer brings a keen eye to the bottom line and applies rigorous discipline to reducing operational inefficiencies as well as managing Braden’s expense account. Pretty much the same thing, really. Jennifer’s training for these tasks has been gained the hard way… by raising three daughters. When she’s not crunching numbers, compiling reports and crushing deadlines, she can be found binging on home renovation shows and Marvel movies. Open up the family room by taking out a wall? Hulk smash! Now that’s operational efficiency.

  • Justin Sherwin

    Art Director

    One of the reasons Justin was an instant fit for CREW was he played with us before. Back in the very first days before CREW was CREW, Justin worked on Dutch and many other accounts. And now he’s back, bringing his incredible skills sets and mellow vibe, counterbalanced by a whiff of rock and roll brimstone. That’s because when he’s not applying his brain to creating effective design and advertising concepts, his fingers are shredding his guitar in a cover band. Look at his picture. No Justin Bieber on the set list. Ever.

  • Kamal Chahal

    Assistant Finance Manager

    Her job description may say simply Accountant, but Kamal's qualifications are high level indeed - a Bachelor of Science and then a CGA level 4 designation. So essentially, she can drill down expense reports to the sub atomic level. (Quite possibly the reason why Braden hasn't been able to write off his neon rainbow socks as a legitimate business expense.) Oh, she also reports she has a Phd in motherhood despite the fact she can't cook. Kamal prefers Greek food, Seinfeld reruns, opening offshore bank accounts and soap operas, not necessarily in that order.

  • Ken Barnes

    Senior Marketing Manager

    Ken cut his marketing teeth with the likes of DDB and several agencies in Calgary before moving client side with Windward Software and Olympia Benefits. A dual UK/Canadian citizen, he has lived in Vancouver, Calgary, Malibu and Belfast. Now he’s back in the Okanagan (born, raised and corrupted in Vernon) on the marketing end of things once again. A member of Mensa, tennis coach and Ashtanga Vinyasa yoga enthusiast (his double-jointed thumbs being an asset), Ken is bringing his aspartame-tinged insights to the CREW table to help our clients.

  • Kimberly Wilson

    Art Director

    Although a West Coaster since 2010, Kim remains a Prairie girl at heart. (Except for the snow. No snow.) Before joining CREW she developed her craft at a few Regina design studios and brings her award-winning expertise to package design and logo creation. Kim has an incredible focus which allows her to intuitively understand the visual essence of a brand and express its unique identity. When not creating stunning graphics and inspired concepts, Kim can be found spoiling her favourite furbaby, Ella.

  • Lynn Fingarson


    After graduating from Kwantlen’s GDMA program, Lynn immediately sank her teeth into a variety of juicy creative challenges. After honing her design chops on everything from vegan meats to technical fabrics, Lynn joined us in 2017. Diving head first into several meaty projects, she demonstrated her excellent taste in both design and packaging. Although nothing tops the ‘wearable architecture’ outfit she made at school shaped like the Sydney Opera House. Lynn’s quick sense of humour and enthusiasm have made her a welcome addition. Can’t wait to see her Vancouver Convention Centre Five Sails getup.

  • Pearce Donnelly

    Sales & Marketing Project Manager

    With an educational background combining a BFA in Creative Writing with Marketing Management from BCIT, Pearce uniquely embodies the yin and yang of marketing; grounded logic mindmelding with creative spark. Man, it’s a wonder the guy doesn’t short circuit. Pearce loves digging deep and unearthing key insights to help inspire the creative process, which he has done for clients such as PC Urban, Encorp and the Chartered Professional Accountants of BC. When not crafting quietly erudite creative briefs, he can be found training for a spot on the Magic: the Gathering Pro Tour. Sponsorship packages available.

  • Rachel Latkolik

    Art Director

    A multi-talented miracle worker, Rachel began her CREW life as a senior designer before transitioning to client management. Rachel now cheerfully manages clients’ projects while tactfully apprising co-workers of wardrobe malfunctions and grooming gaffs. All in addition to running a busy family household. Needless to say, while being a stickler for detail, Rachel’s also able to keep the big picture in focus; a rare and valuable trait we cherish. Even when she’s telling us we have spinach in our teeth.

  • Rose Atkinson

    Office Manager

    Aside from her varied duties keeping the CREW quarters shipshape and everyone on track, Rose adds the titles CFO (Chief Food Officer) and BDW (Braden Douglas Wrangler) to her growing roster of responsibilities. Keeping Braden’s demanding schedule under control is certainly a challenge, but it’s one Rose rises to easily. Especially when she’s wearing her rather stylish footwear (which she seems to have an endless supply of). We wonder if she dons Vera Wang to go geo-caching with her grandkids.

  • Shilpika

    Marketing Project Manager

    Like Cher, Beyoncé and Adele, Shilpika goes by a single name. Possibly because it makes more room to list her accomplishments, such as an MBA in Business Strategy, a Masters in Journalism & Communications and a Bachelor’s in Mathematical Science. Her certifications include Agile Project Management, Digital Marketing and Lean Six Sigma. Oh, and she’s also a film producer. In her spare time Shilpika volunteers for the Vancouver International South Asian Film Festival and is building a particle accelerator in her basement. (That last bit was a joke. We hope.)

  • Sujina Unger

    Sales & Marketing Manager

    On her way to medical school, clutching her BA in Professional Writing and BBA in Management, Leadership, Sujina was bewitched by business and lured into the world of marketing and business strategy. Which, by golly, is exactly what she does for CREW. From pulling together complex new business proposals to buffing up the brand on social media, sunny Sujina crosses many departmental boundaries without ever stepping on any managerial toes. Except Braden’s (actually it’s more like nailing his boat shoes to the floor) in order to keep him focused and on track. She’s also an accomplished portraitist, cyclist and plays requests on cowbell. Really.

  • Susie Soetarto

    Web Project Manager

    CREW’s web department always has a lot on the go. Okay, more than a lot. But none of that seems to phase Susie one bit. Perhaps her skill at multi-tasking projects and solving client problems on the fly comes from the fact she’s raising two very active twins and helping manage her husband’s construction company. So, yeah, she’s certainly well prepared for our fast-moving digital environment. But no training can substitute for her positive, sunny spirit which makes Susie so delightful to work with. Maybe it’s her Dutch Indonesian background. Edam, that’s a fine spring roll!

  • Tim Sarrazin

    Digital Marketing Manager

    Graduating from Canada’s most creative college, Sheridan, Tim has held a variety of positions that have all contributed to his dizzying digital skillset. From logistics management to marketing coordination, media planning to digital dominance, Tim has crushed (and crunched) the numbers for the likes of MediaCom, UM Worldwide, Cossette and Starcom. And now CREW. A certified trampoline coach and film projectionist, his latest passion is Smart Home connectivity. But he’s a little worried the microwave is talking to the PVR behind his back.

  • Zeynep Kucukerol

    Marketing Project Manager

    CREW’s version of Turkish Delight, Zeynep hails from Turkey, (had to get that joke out of the way early) where she earned a BSc in Industrial Engineering. Then she earned a Master’s in Management at UBC’s Sauder School with side trips to the University of Mannheim, UCLA and several years real world experience in CPG. Does she like travel? 78 cities in 24 countries. Does she like movie trivia? Does she play awesome classical piano? Has she been a snowboarder since the age of 4? Can she bake a perfect Viennese Whirl? Is she a multi-tasking multi-national mind-bending marvel? Why, yes.