Canada’s Food Marketing Experts

The Food CREW

CREW Marketing Partners is an outsourced marketing and creative firm with specialized expertise in the food and beverage industry. From branding to packaging, advertising to retail turn strategies, we partner with CPG brands to deliver results-based marketing solutions.

BRAD & STAN WANTED TO HELP PEOPLE LEAD HEALTHIER LIVES

When Brad and Stan started baking sprouted bread they weren’t planning on launching an international brand. 25 years later Silver Hills Bakery has North America wide distribution. Stan first called CREW to help build a marketing plan that would drive consumer awareness and increase sales per point of distribution (SPPD) while also building a solid foundation of marketing activity to support future growth. With a revised strategy to meet new objectives, we’ve just finished repackaging their entire line-up of sprouted breads and introduced exciting new SKUs.

CASE STUDY

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sales growth since 2011

RAY SET HIS SIGHTS ON THE SMOOTHIE SECTOR

Ray at Snowcrest was looking for a new type of frozen fruit and vegetable product when he hit upon the idea for a line of pre-mixed, pre-cut smoothie packs. CREW stepped up with several designs and a name that quickly dramatized the ease and speed of the product. Open. Pour. Blend. Boom! A perfect smoothie in under a minute. After designing the packaging, creating sell sheets and an engaging online video campaign, Ray found his products in-store in no time.

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stock all SKUs

PETE TAKES ON GOLIATH

Potato farmer Pete Schouten believed a farmer could make better potato chips than the East Coast corporate giants dominating the market. Hardbite Chips have since become a West Coast success story. CREW partnered with Hardbite on a bold, new marketing and brand strategy. The anchor was a redesign of the original packaging to celebrate active West Coast outdoor lifestyles. Radio, digital, social media, transit advertising, compelling point-of-sale and engaging event marketing all reinforced the ALL Potato No couch attitude that aligned Hardbite with other independent spirits.

CASE STUDY

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sales growth since 2011

Braden and his whole team have this way of taking the pressure off me, but still allowing me to exercise my creative mind. Not only do they get it, but they understand how to execute it.

Pete Schouten

HARDBITE POTATO CHIPS

JEFF DECIDED TO REBRAND BAKESTONE BROTHERS

After thirty years The Pita Bread Factory had grown its product lines well beyond pita into a wide variety of ethnic bread products, selling into the U.S. under two different brands. New president, Jeff decided to consolidate both brands to create the one and only Bakestone Brothers. CREW embarked on an internationally themed packaging odyssey encompassing breads from India, the Middle East and Mexico. Rising to the occasion, CREW delivered a new master strategy with new brand logo, names and packages designed for both the U.S. and Canada.

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throughout North America

Stan wanted gluten free to taste great

In 2015 the gluten-free bread category was growing, yet most of the options on the market were nutritionally poor and/or tasted awful. Our clients at Silver Hills bakery created a healthier gluten-free bread that tasted great. With no budget for mass media, packaging had to work extra hard on shelf to educate and attract consumers. In spring 2016, Little Northern Bakehouse was launched and sales of its Delicious Gluten-Free Bread took off immediately and growth is on track at over 100% per year.

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CREW’s specialized team of marketing strategists, designers and doers can help you achieve the results you need.