CREW Marketing Partners is an outsourced marketing and creative firm with specialized expertise in the food and beverage industry. From branding to packaging, advertising to retail turn strategies, we partner with CPG brands to deliver results-based marketing solutions.
When Brad and Stan started baking sprouted bread they weren’t planning on launching an international brand. 25 years later Silver Hills Bakery has North America wide distribution. Stan first called CREW to help build a marketing plan that would drive consumer awareness and increase sales per point of distribution (SPPD) while also building a solid foundation of marketing activity to support future growth. With a revised strategy to meet new objectives, we’ve just finished repackaging their entire line-up of sprouted breads and introduced exciting new SKUs.
sales growth since 2011
Ray at Snowcrest was looking for a new type of frozen fruit and vegetable product when he hit upon the idea for a line of pre-mixed, pre-cut smoothie packs. CREW stepped up with several designs and a name that quickly dramatized the ease and speed of the product. Open. Pour. Blend. Boom! A perfect smoothie in under a minute. After designing the packaging, creating sell sheets and an engaging online video campaign, Ray found his products in-store in no time.
stock all SKUs
Potato farmer Pete Schouten believed a farmer could make better potato chips than the East Coast corporate giants dominating the market. Hardbite Chips have since become a West Coast success story. CREW partnered with Hardbite on a bold, new marketing and brand strategy. The anchor was a redesign of the original packaging to celebrate active West Coast outdoor lifestyles. Radio, digital, social media, transit advertising, compelling point-of-sale and engaging event marketing all reinforced the ALL Potato No couch attitude that aligned Hardbite with other independent spirits.
sales growth since 2011
“Braden and his whole team have this way of taking the pressure off me, but still allowing me to exercise my creative mind. Not only do they get it, but they understand how to execute it.”
After thirty years The Pita Bread Factory had grown its product lines well beyond pita into a wide variety of ethnic bread products, selling into the U.S. under two different brands. New president, Jeff decided to consolidate both brands to create the one and only Bakestone Brothers. CREW embarked on an internationally themed packaging odyssey encompassing breads from India, the Middle East and Mexico. Rising to the occasion, CREW delivered a new master strategy with new brand logo, names and packages designed for both the U.S. and Canada.
throughout North America
Dave had a vision to diversify his family dairy business by launching a new consumer goods brand featuring value-added dairy products like kefir. Beginning with a comprehensive marketing strategy and market evaluation, CREW went on to create the brand and capture their story, design the packaging and launch a full-scale integrated advertising campaign to successfully launch the new products and establish the brand.
launched since 2014
“CREW took time to learn not only about our vision, but also our roots as a business. They developed a first class marketing plan anchored by packaging design with excellent shelf appeal.”
In 2015 the gluten-free bread category was growing, yet most of the options on the market were nutritionally poor and/or tasted awful. Our clients at Silver Hills bakery created a healthier gluten-free bread that tasted great. With no budget for mass media, packaging had to work extra hard on shelf to educate and attract consumers. In spring 2016, Little Northern Bakehouse was launched and sales of its Delicious Gluten-Free Bread took off immediately and growth is on track at over 100% per year.
PUT OUR SPECIALIZED CREW TO WORK FOR YOU
Are you looking to get your product listed or to take your regionally listed product national or even across the border into the US? Are you launching new SKUs and need packaging that will get you noticed and create turns on shelf? Or maybe you have a great product with growing distribution, but consumers don’t know you exist. CREW’s specialized team of marketing strategists, designers and doers can help you achieve the results you need.