A national TV campaign promoting The Chopped Leaf's new Shake-a-Bowl salad.
| Client | Chopped Leaf |
| Work |
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Challenge
This QSR chain's new innovation needed national attention.
The Chopped Leaf is expanding aggressively with dozens of new restaurants planned to open. Their new Shake-a-Bowl was not only great for consumers, but could also attract new franchisees. But only if people knew about it.
Strategy
Get people jazzed for healthy meals in new shakeable take-out containers.
The Kardashians may have made salad shaking trendy, but The Chopped Leaf made it convenient. Our insight: A healthy meal can move you and make you feel excited about eating. We just had to bring that idea to life.
Results
A first for the brand. Shake-A-Bowl spot is first national campaign.
The campaign successfully rolled out across various media channels, including social and national broadcast TV. The fun and upbeat ad encouraged viewers to experience the joy of shaking their own salads.
Our goal is to bring a sense of fun and energy to healthy eating, and improve the overall experience for our customers, our franchisees and our staff.
Karen Paradine, Head of Marketing The Chopped Leaf
We wanted to create an ad that would capture the spirit of the Shake-A-Bowl and show people how fun healthy eating can be. We think we've done just that with this commercial.
Gerald Schoenhoff, Chief Creative Officer Crew
