A Cheeky Double-Entendre Put On Full Display.
Consumers were overlooking pork's versatility, unaware of its delicious potential.
Pork, the other white meat, is as delicious as it is versatile, but it's often bypassed in favor of more common meat choices. So how do you get an audience to consider purchasing pork more frequently?
Merge humor with a little "spice" to make pork the talk of the town.
There are many ways to prepare a delicious pork meal, or said more succinctly, "there are many ways to pork." This phrase laid the foundation for an innuendo-rich consumer campaign that was sure to raise a few eyebrows.
Our pork-focused campaign videos sizzled, garnering a whopping 8.3 million views.
Our campaign cooked up a storm of positive feedback, leading to a fourfold increase in recipe site visits. Proof we whipped up an appetite for pork, while simultaneously giving Ontario Pork a boost in consumer awareness.