Rallying creators and influencers to amplify Tfal's kitchen innovations.
Yes, social influences shopping, but grabbing those scrolling eyes? That's an art.
Social media has an important role in shaping purchase decisions, but the environment is noisy, and capturing attention with an increasingly distracted online audience requires creativity.
Team up with cool creators and influencers to hype up Tfal's kitchen gear.
People love food, and Tfal's air fryers make cooking deliciously easy. We just needed to leverage trusted voices who could authentically connect Tfal's innovations with their audiences.
We surpassed our Australian and US counterparts in follower growth rates.
Despite a smaller geographic market and population, our efforts for Tfal Canada led to follower growth rates surpassing those in the US. People enjoyed our content and wanted more.