Bold Name. Bold Attitude. Bold Flavour.
Most consumers shop on autopilot, and stick to what's familiar.
Fatso is packed with plant-based superfats, but many shoppers never stop to try it. They've been buying the same peanut butter brand for years, maybe even since they were kids, and this habitual loyalty can be one tough nut to break.
Forget crunchy. We made this peanut butter brand bold and punchy.
Truth is, this ain't the peanut butter you grew up on. So we crafted a brand as bold as the flavors inside the jar. Our "Dense AF!" campaign made peanut butter buyers realize there's a whole new world of nutty goodness to explore.
Increased growth, plus an award-winning brand. (BCFB 2022)
Sure, the brand has been featured by design publications and won awards, but the real winning bit? More retailers, more sales, and new consumers who're sure to become loyal to this brand of nut butters for years to come.