The Other Bacon. Getting Consumers to 'Think Peameal'.
Strip Bacon rules the category. Peameal, not so much.
Peameal bacon's struggling because strip bacon dominates, it's stuck in the breakfast zone, and holds less than 3% of the bacon market, making it in need of a big image shake-up.
Boost Peameal Bacon by making it an easy part of meals again.
We set out to get bacon fans, who've been cutting back, to give peameal bacon a shot by showing them how awesome it can make their meals.
Bringing home the bacon. Millions of impressions. Viral posts & more.
We got the word out about peameal. Despite a limited media budget, the campaign recieved 10's of millions of impressions. In fact, one of our TikTok posts achieved 1.3 million views all on its own.