![Lou's Kitchen](/wp-content/uploads/2020/12/Block_Hero-peameal.jpg)
The Other Bacon. Getting Consumers to 'Think Peameal'.
Client | Lou's Kitchen |
Work |
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Challenge
Strip Bacon rules the category. Peameal, not so much.
Peameal bacon's struggling because strip bacon dominates, it's stuck in the breakfast zone, and holds less than 3% of the bacon market, making it in need of a big image shake-up.
Strategy
Boost Peameal Bacon by making it an easy part of meals again.
We set out to get bacon fans, who've been cutting back, to give peameal bacon a shot by showing them how awesome it can make their meals.
Results
Bringing home the bacon. Millions of impressions. Viral posts & more.
We got the word out about peameal. Despite a limited media budget, the campaign recieved 10's of millions of impressions. In fact, one of our TikTok posts achieved 1.3 million views all on its own.
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For over forty years, Lou’s Kitchen has been creating delicious, simple-to-prepare meals for busy Canadians as an alternative to take out and from- scratch homemade meals.
Millennials are willing to shift behaviours based on strong health and convenient triggers, if they’re made aware of those.
Nate Douglas, VP of Strategy Crew
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